du, the UAE’s integrated telecom service provider has announced Olympics packages for both du mobile and home services customers. For a one time fee of just AED10 for the entire event, du mobile customers can receive SMS Olympic alerts from the Beijing Olympics. All customers need to do is text OLYMPIC SUB to 4559 in order to subscribe.
The service includes breaking news on the UAE team or individual achievements, disqualifications, updated medals’ tally, news on a wide range of events, including football, wrestling, swimming, athletics, basketball and volleyball and the closing ceremony on 24 August.
Farid Faraidooni, EVP Commercial, du, said: “The Olympics is the ultimate sporting event, connecting and inspiring people the world over. du is proud to be a part of the excitement and want to ensure that our customers are up to date on the latest news and information about the Beijing Olympics, whether it is on their mobiles or TV.”
du home service customers can watch the Beijing Olympic 2008 on Dubai Sports and Abu Dhabi Sports channels available on Basic TV package. The Basic TV package is included with every TV subscription from du.
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
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