Celebrating a highly successful first year of operations, du, the UAE’s new telecom operator has announced a special ‘Anniversary Offer’ for all its new customers.
“It is our first anniversary, and a time to celebrate the culmination of an exceptionally successful year," said Osman Sultan, CEO, du. "With this spirit in mind, for our ‘Anniversary Offer’ we are pleased to re-introduce what has been a hugely popular offer for new customers, as our way of saying ‘welcome’ to the du family. Looking back at our first year, we can proudly say that our success in acquiring customers has been complimented by our ability to innovate, whether through offering innovation in technology and services, or in changing people's perception of communication.”
New du customers
New du mobile customers who choose Monthly Plan can now buy their du line for AED 125 and get a credit-back of AED 124. This offer is valid for both consumer and enterprise segment customers.
Joining the du Pay as you Go family is even more affordable as the Pay as you Go Anniversary offer costs only AED 55 with a credit-back of AED 54 (AED 27 on first call and the another AED 27 after a month). This limited time offer is valid for both consumer and enterprise segment customers.
At a glance: Anniversary offer for new customers
Consumer Business Duration
Mobile (Monthly plan)/ Mobile Connect
1 AED (125 / 124) offer
1 AED (125 / 124) offer
Permanent
Mobile (Pay as you Go)/ Pay as You Go Plus
• AED 55 (54 back)
• Limited period offer
• AED 55 (54 back)
• Limited period offer
Consumer: Limited period offer
Enterprise: Limited period offer
-end-
About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
www.du.ae
