du, the UAE’s integrated telecom service provider, is the official telecom partner of a music concert by popular singer Shakira in Abu Dhabi on 31 December 2008. du is also partnering Rotana as the main sponsor of a music concert by Amr Diab and Amal Hijazi on New Year’s eve in Dubai on 31 December.
Shakira is scheduled to perform at Emirates Palace in Abu Dhabi, while Amr Diab and Amal Hijazi are slated to perform at the Al Bustan Rotana hotel in Dubai. du customers also have an exciting opportunity to win complimentary tickets for the two shows. du customers can also download special content on Shakira and Amr Diab on myworld
To download special content on du portal myworld, customers can click on the animated banner that will re-direct them to another page with options for special content on both Shakira and Amr Diab.
du customers can also choose Shakira Ringback Tones by:
• Dialling 156
• Press 1 for special
• Press 2 for Shakira special
du customers can participate in competitions running on Radio 4 and Channel 4 during 22 – 30 December, 2008 to win complimentary diamond class tickets. du customers can also take part in competitions running on Al Arabia Radio and Umm Al Qwain Radio during 23 – 30 December, 2008 to win complimentary VIP tickets to Amr Diab and Amal Hijazi concert.
Attendees of the Shakira concert will get a short videoclip of one of Shakira’s songs to download via Bluetooth during the show. du customers who are Shakira’s fans can win diamond class tickets by participating in Radio competitions on Radio 4 and Channel 4 between 22-30th December 2008. Twenty eight diamond class tickets (14 couples) will be given away and two winners announced every day. Three du customers among these winners will also get a chance to meet the star herself
du customers who are fans of Amr Diab and Amal Hijazi can win VIP tickets by participating in competitions running on Al Arabia and Umm Al Qwain Radio stations. Twenty eight tickets (14 couples) will be given away and two winners announced everyday during the period 23-30 December 2008.
About du
du, the integrated telecom service provider in the UAE, was awarded the second license to operate fixed and mobile telecommunications services in February 2006. The company launched its ‘du’ brand in the same month and listed 20% of its shares on the Dubai Financial Market in April 2006. du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 25 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du's du media club website won the bronze award in the media and press category.
