Dubai Airport Freezone Wins Dubai Quality Appreciation Programme (DQAP) Award

Published April 12th, 2010 - 08:17 GMT

The Dubai Airport Freezone has won the Dubai Quality Appreciation Programme (DQAP) award in the service category. After receiving the Award from the Crown Prince of Dubai, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dr. Mohammed Al Zarouni, Director General of the Freezone said, “The Dubai Airport Freezone has a vital and strategic role to play in attracting international companies with qualitative and value-added investments to the emirate of Dubai.”

To achieve this, Dubai Airport Freezone had embarked on the journey for excellence a couple of years ago employing every possible source and knowledge to reach the target.
 “We believe in standing out as a preferred investment destination through excellence, commitment and creativity. Winning DQAP and other excellence awards over the years has shown that we are passionate about what we do,” added Dr. Al Zarouni.

 “Participation in DQA provides us with a benchmark on where we stand amongst the best in class. It also provides us with opportunities for improvement and gives us the challenge to strive to aim high and achieve better results,” he said.

DQA is based on an international excellence model and its criteria makes an ideal tool for performance improvement amid an ever growing competitive business environment in the Middle East.  “Since its establishment, the Freezone has decided to embark on the excellence journey in delivering its services and achieving its vision - ‘Investors' top choice’.” In our quest for excellence and continual improvement, we work on clear strategy that was set to attract high class international investors by selecting companies that would add a real value to the different sectors of the economy and enhance the GDP. Our efforts were remarkably successful with lots of good achievements in short span of 14 years.”

“The continuous support of the leadership and the strong performance of Emirate’s economy enabled Dubai Airport Freezone to stand out clearly to win the prestigious DQAP. This win reflects the fact that excellence is not only a journey but also a culture that is embraced by employees who are motivated and make them aspire to continually improve. The DQAP is one of our regional and international awards that have been won over the past five years.”

Dr. Al Zarouni explained, “Winning the DQAP in the first place is a result of hard and continuous work of our dedicated employees, cross functional teams, government  support  and cooperation with other economic entities.”

He thanked the Dubai Economic Development Department for their remarkable efforts in promoting excellence standards in the business environment in Dubai. “As a key player in Dubai’s economy, we promise to continue the journey of excellence to remain investor’s top choice.”

Mr. Yousuf Behzad, Executive Director, Human Capital & Strategy said, “Based on feedback received as a result of previous participations, we learned and improved many things such as policies, processes, and services.”

“We have become more focused on our customers and interacted with them actively.”
“We revised our HR policy to increase our employees’ satisfaction and updated our processes and re-engineered key ones to become more flexible and simple.”

He added, “We automated most of our services to raise our customers’ satisfaction levels, rebranded our name and become more involved with community and strategic partners as part of our corporate social responsibility strategy.
We have taken many initiatives to preserve the environment and to comply with environmental rules and regulations and principles of green buildings.”

Elaborating further, Mr Behzad added, “Without 100% involvement of all people and commitment from the top management, it would be difficult to achieve and sustain excellence.


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