Dubai Creatives are Judging Art in Europe
Memac Ogilvy’s Executive Creative Director will judge the
German Art Director’s Club award show in Berlin
Earlier this month creatives from Europe, North America and many other parts of the world came to Dubai to judge the creative output of the region at the prestigious LYNX award. This week one of our very own creatives is leaving for Europe to judge the creative output at the prestigious German Art Director’s Club award in Berlin.
Till Hohmann, Executive Creative Director at Memac Ogilvy Dubai, has been appointed to be a judge at the 42nd edition of this famous award show. The show and award ceremony will be running for five days, with a large exhibition – unlike other awards, all works entered are exhibited for the public - with more than 9,000 entries this year that will be judged by 20 different juries in hundreds of different categories. Out of which, Till Hohmann will judge more than 1,000 pieces in the media and BTL categories of the show.
The fact that a Creative Director from the MENA region is part of the jury should be a promising hope for all aspiring Directors in the region. It shows that the creative industry in the region is on par with the rest of the world. While the LYNX award has shown that the output from the MENA region is getting better and better, Till Hohmann’s appointment underlines the expertise of the staff and creatives in Dubai and the region. “Dubai today is a highly attractive melting-pot, a true global hub of creativity. In our team at Memac Ogilvy we have people from more than 20 countries. This brings about two things: firstly, a unique cross-cultural quality of our work that you do not easily find elsewhere, and secondly, an influx of great talent – I’m sure that the number of creatives from the region asked to judge award shows abroad will increase rapidly in the near future” says Till Hohmann.
