dubai health authority announes their partnership with oral-b and crest to elevate dubai’s oral hygiene awareness

Published July 4th, 2007 - 02:04 GMT

dubai health authority announes their partnership with oral-b and crest to elevate dubai’s oral hygiene awareness 

Dubai Health Authority announced today their collaboration agreement with Oral-B and Crest whereby Oral-B and Crest will support the Dubai Health Authority in their efforts to educate UAE residents on preventative oral care practices and the importance of oral hygiene.

Dubai Health Authority’s primary healthcare centers receive over 100,000 dental visits from children and adults each year.  With this in mind, Dubai Health Authority’s dental department is establishing an oral hygiene program to educate their patients during these visits. Oral-B and Crest will play a significant role by supplying the primary health care centers with education materials for patient education.   Dubai Health Authority, Oral-B and Crest’s focus at this stage is to prevent oral disease by educating patients on the importance of good oral hygiene habits. The environment within the Dubai Health Authority clinics will be focused on delivering these key oral hygiene messages.

”Oral hygiene is a reflection of overall health and Oral-B and Crest is committed to improving oral care and oral hygiene in the communities in which it operates,” said Ihab El Labban, Professional Relations Manager, P&G, Arabian Peninsula.  “The partnership with the Dubai Health Authority allows us to provide in-depth support of its initiatives to prevent oral disease through education and awareness.”

With the aim of enhancing parental education on oral care best practices, parents will be re-directed to the Oral Health Department at the time of vaccination.  Oral hygiene specialists will aid and encourage parents to pro-actively ensure that their children follow a good oral care routine from an early stage, from first milk tooth to permanent teeth.

Dubai Health Authority, Oral-B and Crest have further agreed to collaborate in future school based oral health education programs and a variety of community projects and public events.

‘‘Oral care experts like Oral-B and Crest have a significant role to play in supporting our initiatives and we welcome their commitment to our oral hygiene program,” added His Excellency Qadhi Saeed Al-Murooshid, Director General, Dubai Health Authority.  “The Department of Health is putting forth a tremendous effort to educate UAE’s public on the importance of proper oral hygiene practice,  and I would like to take this opportunity to thank Oral-B and Crest for their partnership and excellent efforts in this program.”

‘’We take great pride in providing our patients with quality services and education that help improve their lives. This successful partnership with Oral B and Crest is a testament of how we can work together to add value and help drive oral hygiene education,’’ concluded His Excellency Qadhi Saeed Al-Murooshid, Director General, Dubai Health Authority.
 


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