Dubai tourism authorities hosted media men from Hong Kong and Macau who will have enough information on the emirate’s attractions to report to their two million readers.
Their publications include three dailies - Apple Daily, Hong Kong Economic Times, Sing Tao Daily and a weekly – Cup, according to a press release by Dubai's Department of Tourism and Commerce Marketing (DTCM).
There are several effective marketing techniques for promoting a destination, but hosting familiarization visit offer the actual first hand experience, easily marking them out as the most persuasive destination marketing tool available, said the director of (DTCM) Khalid A. bin Sulayemin Wednesday.
He noted that hotel guests to Dubai from the Far East increased by 4.4 percent in 2000 to reach 154,715.
The journalists received a comprehensive presentation on the destination and its attractions by DTCM Manager Missions, Hamad bin Mejren, including a brief on the department's role in promoting Dubai world-wide and about recent initiatives undertaken by the DTCM to promote the destination in the Far East, said the agency.
According to DTCM’s website, Dubai’s attractions range from “the timeless tranquility of the desert to the lively bustle of the souk.”
“The emirate embraces a wide variety of scenery in a very small area. In a single day, the tourist can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts and from ancient houses with windtowers to ultra-modern shopping malls.” – Albawaba.com
© 2001 Al Bawaba (www.albawaba.com)
