DUBAILAND to Participate in 'Destination Dubai's' Worldwide Campaign 'Kids Go Free'

Published May 25th, 2010 - 08:52 GMT

DUBAILAND®, the landmark leisure, tourism and entertainment destination and a member of Dubai Properties Group (DPG), today announced its participation in the 'Kids Go Free' tourism initiative, part of the integrated Destination Dubai worldwide campaign that is co-organized by Dubai Department of Tourism and Commerce Marketing (DTCM) and Emirates airline.

The Destination Dubai campaign offers an integrated customer experience with free flights, ground transportation, hotel stays, attractions, sports activities and excursions for up to two children under the age of 16 years when travelling with two paying adults. The campaign is being promoted in over 75 countries through DTCM's 18 overseas representative offices, Emirates airline offices, tour operators and travel agents.

Running from 14- May - 30 September 2010, the DUBAILAND® promotion will offer children travelling under the promotional campaign complimentary access to a number of family-friendly activities including a Player Development Session at the prestigious Butch Harmon School of Golf at Dubai Sports City, a round of 18-hole golf, access to their extensive private facilities, as well as a kid's meal in the restaurant for every full paying adult.

Mohammed Al Habbai, CEO, DUBAILAND®, said: "We are proud to include our award winning attractions in the Kids Go Free initiative as part of the Destination Dubai campaign. Our vision is to remain a key tourism driver for Dubai and our participation in this promotional drive from DTCM and Emirates airline reinforces our ongoing commitment to the development of Dubai as the ultimate family-friendly destination of choice.

"Dubai has effectively demonstrated its value for money at a time when tourists around the world are looking for new family holiday destinations at a highly competitive price. This is a commendable initiative whereby the private and government sector of Dubai have joined forces to provide a seamless and affordable holiday experience for families from around the world."

DUBAILAND® receives millions of visitors every year, providing a host of top-notch attractions and a variety of family-focused entertainment options at incredible value for money. DUBAILAND®'s attractions include Dubai Autodrome in MotorCity®, Dubai Outlet Mall, Global Village and Dubai Sports City. DUBAILAND® is a phased development with a wide range of new attractions that are scheduled to open over the course of several years. 

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