Dunkin’ Donuts, the world’s leading coffee and baked goods chain’s massive expansion drive remains on track despite difficult times with 16 new outlets in operation built at a cost of AED eight million.
To cater to the growing demand for its special blend of coffee and donuts, Dunkin’ Donuts, the fast food chain, is continuing with its ongoing expansion drive in the UAE.
"Despite the difficult times, we haven't felt any significant change between our takeaway or dine-in figures in our outlets. The sales have been steady so far," said David Rodgers, the General Manager of Dunkin' Donuts.
Mr. Rodgers said, “Demand for Dunkin’ Donuts product remained firm in 2008 and planned expansion continued and we now have 16 new outlets built at a cost of AED 8 million.
His Highness Sheikh Mohammed Saud Sultan Al Qassimi, Chairman of the Government of Sharjah Finance Department and proprietor of Continental Foods Est., is the franchisee of Dunkin’ Donuts in the UAE.
The company, which operates 50 stores in the UAE, opened 16 more outlets nationwide - four in Ajman, three in Ras Al Khaimah, five in Dubai, two in Abu Dhabi, one in Sharjah and one in Al Ain.
Mr. Rodgers believes that the downturn has in a way benefited the fast-food chain as consumers begin to implement belt tightening measures in reaction to the new economic climate. “Instead of going to fancy coffee chains and five star hotel fine dining restaurants, more and more people are opting for value for money propositions and the convenience of fast food chains such as Dunkin’ Donuts.”
“With 16 new outlets we are present in all emirates of the UAE. This is a reflection of our commitment to serving the people of the UAE. We are looking for new opportunities to meet demand.”
Mr. Rodgers added, “The Middle East with 300 million people is an emerging market. This market is driven by the Gulf which is a region of great successes. For Dunkin Donuts, the UAE and Saudi Arabia are key markets with a presence of 50 stores in each country. The UAE is a key economy in the region and has a young population clamoring for a familiar brand in keeping with their busy lifestyles.”
He also said, “The unbeatable combination of superior blend of coffee, a wide range of donuts available in our shops more than any other coffee shop and superior customer service wins more and more customers for our brand.”
“In 10 years of operations in the UAE, we have become a quick favorite among the diverse mix of many nationalities in this cosmopolitan federation of the UAE in the coffee and donuts sector. In response to the warm welcome we receive in this market, we had to add another kitchen and decide to expand the number of outlets to bring our products closer to our clients wherever they may be.”
