DuPont has announced the appointment of Hartmut Reinke as its Director for Middle East, Turkey and Africa. The move reinforces the leading science company’s commitment to further strengthening its presence in the Middle East through the deployment of key senior leadership and coming closer to customers in the region. Reinke is based in Dubai, United Arab Emirates [UAE].
Reinke joined DuPont in 1985 and has held various regional and global management positions in Product Management, R&D, Sales, Marketing, and Administration and has played a key role in spearheading strategic growth of DuPont in Germany, France, USA, Switzerland, and UAE. He brings in a wealth of experience served as DuPont’s Director for Central and Eastern Europe, Middle East and Africa for three years.
“DuPont is a science company creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Our growth strategy for the long-term is based on major global trends taking place mostly driven by increasing global population. DuPont plans to capitalize on global growth opportunities by sharply focusing its innovation pipelines on four megatrends: to meet the increasing demand for food productivity; protect people and the environment; decrease dependence on fossil fuels; and capitalize on the growth of emerging markets where about one-third of DuPont’s sales are currently generated. I am very excited about prospects in the Middle East, an emerging market with immense potential.
In the past 15 years, the company has opened offices in the Middle East and invested in developing local talents. Our team is constantly striving to offer increased benefits, new products and solutions for our local customers based on DuPont science and innovation. DuPont is committed and well-positioned for accelerated growth in the Middle East region,” Reinke stated.
DuPont is also focused on regional opportunities such as the infrastructure boom where $105 billion in infrastructure projects are planned or are under construction in the United Arab Emirates and construction contracts in Saudi Arabia’s real estate market are expected to top $60 billion in 2010. Egypt and Gulf Cooperation Council (GCC) economies including Kuwait, Bahrain, Qatar and the Sultanate of Oman are also evolving at rapid paces.
Among recent investments, DuPont opened its office in Abu Dhabi in 2008. This was the 2nd local office presence in the United Arab Emirates and the 7th in the region following offices in Cairo, Dammam, Dubai, Istanbul, Jeddah and Karachi – an ongoing journey for DuPont to address increasingly local customers, partners and distributors needs and to provide DuPont innovative and sustainable solutions across various industries in the Middle East region.
DuPont is a strategic partner of choice for regions’ key industries including construction, automotive, transportation and energy. DuPont is aligning and addressing market opportunities with key global Megatrends of increasing food production, decreasing dependence on fossil fuels, protecting lives and the environment and growing in emerging markets.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
