A new pleasure-enhancing lubricant – Durex Play – has been launched in the region by the world’s leading condom brand to give a better and more enjoyable experience.
The new transparent and odourless lubricant has been developed to help people enhance their sex lives through experimentation and playfulness.
“As the world’s leading condom brand it is essential that we look at all the ways in which we can improve the sexual wellbeing of our consumers,” said Rhys Neal, the Durex Regional Manager of Export.
“Durex Play will hopefully help to make lubricants an integral part of making sex more fun and enjoyable. Many people today don’t use lubricants because they perceive current products on the market as medical and not relevant to their needs. However, we know from research that once lubricants have been introduced into the relationship it does add more enjoyment”.
Durex Play is non greasy and non sticky and its water based formulation ensures it will not damage latex condoms. It comes in three varieties. Feel, heat and tingle.
Play Feel is a light silky lube which heightens sensitivity, Play Heat gently warms when blown on, while Play Tingle adds a gentle tingling sensation to intensify sensitivity for both partners.
It is now available across all leading Pharmacy and Grocery outlets in a fashionable and contemporary pack design aimed at allowing purchase without embarrassment. A retro-style pump ensures easy and more hygienic use and is available in three sizes – 50ml, 100ml, and 200ml – and a tube format is available in both 50ml and 100ml. They can all be purchased online by logging onto www.durex.com
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