EDC partners with Jordanian Enterprise Development Corporation to boost trade between the UAE and Jordan

Published April 12th, 2009 - 07:50 GMT

Dubai Export Development Corporation (EDC) has signed a Memorandum of Understanding (MoU) with the Jordanian Enterprise Development Corporation to create strategic alliances and to strengthen opportunities for local and regional exports between the UAE and Jordan.

The MoU between the two organisations is aimed at supporting the Middle East economy and to look for alternative markets across the world during the current financial crisis. This initiative seeks to establish a framework of finding solutions to enter and promote products from the UAE and Jordan to other regions.

Signed by Engineer Saed Al Awadi, Chief Executive Officer, EDC and Engineer Yaroub Qudah, Chief Executive Officer, Jordanian Enterprise Development Corporation, the MoU will define areas of cooperation including trade development, country-specific projects, export opportunities, exhibition participation and training activities.

“One of EDC’s missions is to develop trade relations between Arabic countries. Our MoU with the Jordanian Corporation will open direct channels linking the two nations and eventually support trade opportunities. We are working on opening a direct communication involving the Emirati and Jordanian businessmen across various sectors,” said Al Awadi.

“Through the MoU, we will organise a series of meetings for both countries hoping to collaborate promotional plans to introduce our products to Jordan and vice versa. We believe that the solution to this current crisis lies with the continuous cooperation of Arabic countries,” he added.

Part of the MoU is the exchange of trade and industrial information between the UAE and Jordan markets including advisory information on their current economic situation and commercial data. Additionally, there will be an exchange of information on foreign trade legislation and programme of supply and distribution channels as well as tax arrangements between the two countries.

“It is important for government agencies to coordinate with the same institution such as EDC to discuss potential trade between our countries. Through this partnership, we are acknowledging the vast potential for collaboration across a number of areas with EDC. The Jordanian and the UAE economies enjoy complementary characteristics and this MoU specifically defines areas where both organisations can continue to focus efforts to increase cooperation and subsequent opportunities,” said Al Qudah.

“The Jordanian Corporation is always on the lookout to enhance and make proactive relations with our neighbouring countries. This MoU will help identify and implement projects that will prove beneficial to economic growth, and opening of new channels for the local products of Jordan and the UAE,” he furthered.

The Jordanian Corporation for Economic & Projects Development plays a big role to develop the competitive markets between industrial Jordanian companies. The corporation also works on managing export strategies to increase the volume of the Jordanian exports to the international and global markets.

EDC is looking to increase the contribution of the export sector to the Gross Domestic Product (GDP) of the UAE by carrying out various plans and programmes to consolidate the cooperation and relations with different regional and international institutions.

About Dubai Export Development Corporation:

Having commenced operation in 2007, the Dubai Export Development Corporation (EDC) is an autonomous organisation under the directive of the Government of Dubai. Its vision is to be a world-class model in assisting and facilitating exporters, by creating an enabling environment for exports, with the aim of enhancing the competitiveness of Dubai as a preferred trading partner.

Audi Management Academy launched

Dubai – As a worldwide pilot for the German premium car manufacturer, Audi Middle East has recently introduced the Audi Management Academy to promote staff retention and development at dealerships across the region.

The program is an extension of the already existing Audi Middle East Training Center and provides structured development programs from levels of “Certified Sales or Service Managers” up to a five year program for “Recognized Dealer Principals” with modules such as psychology of leadership, strategic planning and resource management. The program aims to improve overall business performance as well as staff retention and motivation through the creation of defined career paths, training of new and existing management, the specific development of nationals as well as qualification rewards tailored to the business needs of Audi dealerships in the region.

To ensure effective implementation, the program starts off with a detailed audit of existing processes and management skills at the dealership and includes comprehensive follow ups, performance reviews as well as one-on-one coaching.

Jeff Mannering, Managing Director of Audi Middle East, remarks “With dealerships being the main interface to our customers and large amounts invested into staff development, we are glad now to be able to offer a structured program that impacts positively not only on staff itself but ultimately on business performance.”


About Audi

AUDI AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm.

Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”).

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 21.2 percent to 7,732 cars in 2008 (2007: 6,380). The current Middle East model range comprises the A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q5, Q7 and the R8.

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