Ekotribe Launches KeepCup The Reusable Coffee Cups

Published May 18th, 2010 - 07:28 GMT
Al Bawaba
Al Bawaba

KeepCups are a designer range of eco-friendly, reusable cups made in industry-standard sizes so they integrate seamlessly into any café outlet. KeepCup is designed to be easy for the barista to use - not compromising the speed or quality of service.

According to Anu Agarwal, Director of Ekotribe, “KeepCup is a revolutionary product that is environmentally friendly. It is extremely popular in Australia and we hope the coffee drinking population of Middle East will love the concept. Supporting ‘green initiatives’ like the KeepCup makes a good business case for corporate sustainability. It invigorates employees through participation in a culture of improvement and innovation.”

Most disposable paper cups are not recyclable. The typical paper cup is made from a composite of materials, kraft bleached paper sprayed with a polyethylene coating. Paper cups are often impregnated with toxic dyes which make them difficult to recycle. The plastic lining in disposable paper cups means they are not recyclable.

KeepCup features:
Made from #5 polypropylene – the food safe grade plastic
Sealable and lightweight
Dishwasher and microwave safe
Matches standard industry coffee medium size
Fits in car cup holders
Medium KeepCup (355ml) fits under the group heads of espresso machines
Can be individualised using the unique band system

Ekotribe is demonstrating the KeepCups entire range of products at the Middle East Waste Summit being held at ‘The Palladium’ in Dubai Media City from 18-20 May 2010. KeepCup is being introduced in three standard sizes - the small 8oz cup, the medium 12oz cup and the large 16oz cup. The size range means KeepCup suits large chains and individual cafes. The cups, lids, bands and plugs can be mixed and matched to create original and exciting colourways. Coffee variants are embossed on a silicone band around the outside of the cup, making it possible to highlight individual preference with a permanent marker. The average life of a KeepCup is four years!