emaar properties showcases new global projects at cityscape 2007
• Emaar is Platinum Sponsor and Press Club sponsor
Emaar Properties is highlighting its new global growth model that focuses on geographic expansion and business diversification at Cityscape 2007, the region’s largest property investment and development exhibition. Emaar’s global projects of development value of over AED 238 billion (over US$65 billion) underscore the new investment options offered by emerging markets and serve as a pointer for investors seeking new growth opportunities.
At the premier property expo to be held from October 16 to 18 at the Dubai International Exhibition Centre, Emaar will showcase its key international projects – several of them set to reach revenue recognition soon, and thus enhance the company’s share from international operations considerably. The company’s projects in Egypt, Saudi Arabia, Pakistan, Turkey, Jordan, Syria, Morocco and India have already opened to strong investor response.
Issam Galadari, Managing Director, Emaar International – Middle East & North Africa, said: “Emaar’s strategy of global expansion and business segmentation has started bearing fruits. We have successfully taken our model of providing integrated lifestyles to both emerging economies and developed markets, and the response has been overwhelming. The success of our approach positions us to realize our Vision 2010 to become one of the most valuable companies in the world.”
He added: “Today, it is imperative for property developers to adapt a global outlook and spread their assets geographically. We are complementing this with our business segmentation model that covers healthcare, education, finance, malls and hospitality & leisure, thus enabling us to be premier lifestyle providers. As the premier event in property investment and development, Cityscape is an ideal platform for us to position our projects to a global audience.”
Emaar Properties is also the Platinum sponsor and Press Club sponsor of Cityscape 2007, and will occupy an impressive 665 sq m of floor area in Hall no 7 apart from a VIP enclosure to meet and greet guests and potential investors. Some 540 sq m of area will be dedicated to showcase Emaar’s up and coming projects in Dubai, and international projects in India, Pakistan, Egypt, Turkey, Jordan, Syria and Morocco, in addition to stands for Hamptons – Emaar’s international real estate agency – and John Laing Homes, the USA’s second largest privately held homebuilder acquired last year by Emaar. The rest of the area is devoted for Emaar, The Economic City, which will highlight its mega-project, King Abdullah Economic City.
A highlight of Emaar’s portfolio of projects in Dubai is the AED 73 billion (US$20 billion) Downtown Burj Dubai masterplan. At the centre of the 500 acre project is Burj Dubai, already the world’s tallest building and tallest free-standing structure. A mixed-use tower, Burj Dubai will be home to one of the first Armani Hotels as well as the Armani Residences.
The newly unveiled Claren residential apartments and the various components of The Old Town at Downtown Burj Dubai will be on display at the expo. Emaar’s project showcase also includes the new ultra-luxury Polo Homes at Arabian Ranches; residential towers at The Views; villas at Emirates Hills; residential projects at Dubai Marina as well as Umm Al Quwain Marina.
Emaar has a presence in 36 global markets through a roster of several mixed-use master-planned communities, and the company’s diversified businesses. Emaar is the only real estate company in Europe, the Middle East and North Africa and the Subcontinent in the Financial Times Global 500 list that ranks companies on the basis of market capitalistion.
