Under the slogan ‘embark on a summer coffee journey,’ Starbucks Middle East has launched its seasonal campaign with the introduction of two unique coffees: Muan Jai Blend™ and Peaberry Blend.
Muan Jai Blend™ underscores Starbucks commitment to the Thai communities that produce the coffee, as well as to all origin countries. Five per cent of the proceeds from Muan Jai Blend™ sales in selected markets are dedicated to providing the coffee-growing community of northern Thailand with assistance in various areas.
“Starbucks has always placed an emphasis on giving back to the communities in which it does business,” said Antoun Abou Jaoude, Marketing Manager of Starbucks Middle East and Egypt. “Since the introduction of this coffee in 2003, Starbucks has donated over $14,000 to social projects in Northern Thailand, ranging from fresh water sanitation systems to childcare centres. We will continue to provide support to the dedicated hill-tribe coffee farmers.”
Muan Jai, which translates to “whole-hearted happiness,” is a bold coffee made from washed Arabica coffees from Thailand and the Asia/Pacific region. Muan Jai Blend™ is balanced with a full body, medium acidity and an earthy spiciness in the finish.
Starbucks is also introducing its exotic Peaberry Blend, made with peaberries from Papua New Guinea - the most remote coffee-growing country Starbucks works with - and East Timor. A peaberry occurs when one of the two beans in a coffee cherry fails to develop. They occur on average of 5 to 10 per cent of the time in all coffee types and are more compact and dense, which gives them a more concentrated flavour and even roast.
Starbucks® Peaberry Blend is a complex, medium-bodied coffee with herbal undertones and a crisp, juicy acidity. The coffees in this blend are washed, emphasizing the herbal qualities and the bright acidity.
As temperatures rise across the Middle East, Starbucks invites you to take a break without leaving your neighbourhood, with summer flavours to refresh the spirit. This summer, customers can indulge in sweet treats inspired by flavours from Latin America, such as Dulce de Leche Frappuccino® blended coffee that’s known for its sophisticated artistry and smooth hand-made caramel decadence.
“This indulgent beverage is a perfect combination of tradition and new experiences. It has been designed to reintroduce customers to the cold coffee experience at Starbucks,” said Abou Jaoude. “We aim to quench the thirst and satisfy the taste buds of our customers during the hottest season of the year.”
Known for its complementary food pairings, Starbucks will also introduce submarine sandwiches, offering a mixture of colds cuts seasoned with herb mayonnaise and topped with a crunchy summer vegetable, served in soft baguette-style sesame bread.
For customers with a sweet tooth, the Victoria Cake contains two flavours of mousse (chocolate and vanilla) sprayed with milk chocolate decor and dark chocolate coating. Equally satisfying is the Millionaire Bar, featuring a base of rich chocolate biscuit (Breton) and a thick layer of velvety Caramel topped with a buttery chocolate ganache.
In addition, Starbucks is introducing a new range of summer merchandise products that includes destination bearista bears, coffeehouse serve ware and summer fashion acrylic and ceramic serve ware to enable our customers to enjoy the coffee experience on the go.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with nearly 16,000 stores and more than 170,000 partners (employees) in 44 countries, Starbucks is the premiere roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com
About M.H. Alshaya Co. (UAE)
M.H.Alshaya Co. is one of the leading retail companies operating in the Middle East; and is the franchisee for more than 40 International retailer brands including H&M, Starbucks Coffee, Mothercare, Debenhams, Boots, MAC and Foot Locker. Based in Kuwait, Alshaya operates more than 1300 internationally branded stores across 13 countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, Jordan, Cyprus, Turkey, Russia, Egypt and Poland. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 14000 employees from 35 nationalities. You can also access more information on our company by going to www.alshaya.com
