emerging technology users turned off by established research firms
End-users working in emerging technologies are less likely to use analyst research from larger firms. A new report published today shows for the first time that Gartner, Forrester and IDC had below average ratios of users working in emerging trends and consumer technologies.
Instead all three of the larger firms were favoured by users working in established enterprise IT segments, such as Business Process Management, IT services and Regulatory Compliance.
Smaller niche firms tended to have a greater ratio of users in specialized or new technology areas. For example Yankee group users tended to be focussed on mobile and wireless whereas Aberdeen Group on ERP and supply chain management. The full report outlines drivers for change in the IT analyst industry and describes the latest trends shaping the market.
“This research gives a unique view of the analyst industry from the end-users perspective. For any professionals who work with analyst firms and need to understand the technology segments they speak to this is key data. As the analyst industry moves towards greater maturity these sort of metrics are vital to understanding the market dynamics.”
Malcolm Ramsay – Research Director, ATA Research
Top technology segments by analyst firm:
ANALYST FIRM TOP TECHNOLOGY TOPIC
• Aberdeen Group - ERP & Supply Chain Management
• AMR Research - IT Services
• Forrester Research - Application Development & Integration
• Gartner Group - Business Process Management
• IDC - IT Services
• Jupiter Research - Consumer Technologies
• Ovum - IT Services
• Yankee Group - Mobile and Wireless
