Middle East’s largest bank by asset size supports region’s largest shopping festival for 15th consecutive year
In line with its long-term commitment to supporting initiatives that benefit the well-being of the local community and the economic development of the UAE, Emirates NBD, the Middle East’s largest bank by asset size, announced today its sponsorship of the Dubai Shopping Festival (DSF) 2010, which takes place from January 28 - February 28.
A supporter of DSF since it was first introduced in 1996 through the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Emirates NBD has now served as a sponsor of this high-profile event for 15 consecutive years.
“We are delighted to be extending our commitment to the local community through our continued association with DSF,” said Saif Al Mansoori, Head – Group Business Marketing, Emirates NBD. “As one of the emirate’s flagship events, DSF represents an ideal platform for both residents and visitors to interact and benefit from the best shopping and entertainment experience the city has to offer. At Emirates NBD, we are proud to have been able to successively contribute to this event year after year, through various promotions and sponsorships.
“Historically, the DSF has attracted tourists and visitors from around the world to the Emirate. As the Middle East’s leading bank with a multicultural customer base, Emirates NBD is happy to support such initiatives that cater to a diverse audience.”
