As part of its ongoing commitment to undertake meaningful initiatives that add to strengthening the social fabric, ENOC, in partnership with the Community Development Authority (CDA), is raising awareness on the importance of caring for the elderly through the ‘International Day of Older Persons,’ a week-long campaign to be held until October 8, 2009.
ENOC is displaying posters and banners, across its service stations, aimed at improving all issues that affect older people, such as public facilities and senior homes as well as the creation of laws and upholding the rights of elderly persons to live in dignity and respect.
Saeed Abdullah Khoory, ENOC Group Chief Executive said: “We are what we are today because of our parents and elders. Older people have always been an important part of our lives, and taking care of them is part of our values and religious teachings. This campaign commemorates the invaluable contribution that they have made for all of us, encourages and teaches us how to take care of them, and reminds us of our traditions. “
Sheikh Maktoum Butti Al Maktoum, CEO – Social Care, said: “The society benefits enormously from the presence and participation of the elderly. Taking care of them is part of our strategy and we have set up a specialised department to look at different ways of enhancing their lives and better integrating them into society. We partnered with ENOC as they share the same sense of responsibly towards the community and will help us reach our desired results.”
ENOC has raised awareness about several social issues in the past, such as blood donation, charity, educating less fortunate youngsters, and continues to partner with public and semi-private organisations to educate the public on relevant issues.
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