Enterprise Business Intelligence: A growing need in regional oil & gas, telecom and banking sectors

Published December 3rd, 2009 - 09:52 GMT

‘Enterprise Business Intelligence’ is a growing need in the oil and gas, IT, telecom and banking sectors in the Middle East, amidst the rising challenge for organisations to define an enterprise-wide architecture and a Business Intelligence (BI) strategy, according to SAS, the leading provider of business advisory and analytical intelligence. In line with this, the company is encouraging regional enterprises to set up ‘Business Intelligence Competency Centres’ (BICC), a permanent organisational structure consisting of representatives from the business and IT departments, dedicated to advancing and promoting the effective use of BI to support a company’s business strategy.


BICC provides a central location for driving and supporting organisations’ overall business intelligence strategy by facilitating coordination and complementing existing efforts, while reducing redundancy and increasing effectiveness. The centralisation of these efforts ensures that information and best practices are communicated and shared through the entire company, thereby extending the benefits it provides from the learnings. Specifically, the advantages BICC provides include increased usage of business intelligence and user satisfaction, better understanding of the value of BI, faster decision-making, and reduce staff and software costs.


“By embracing the BICC concept and adopting an end-to-end BI platform, companies can implement a complete program for continuous performance improvement across the business, which is a must to stay afloat amidst the present economic crisis,” said Carel Badenhorst, Head of Technology Practice, SAS - Middle East. “At present, there are a growing number of organisations in the region who are realising that business intelligence is more than just a technology investment. Our aim is to increase this awareness and help companies in the Middle East address IT consolidation pressures, costs and performance issues by standardising on a complete BI platform.”


BICC can play an important role in supporting the utilisation of BI beyond the departmental level for customers. SAS consultants work directly with customers to build a BICC from scratch or optimize an existing practice, helping organisations formulate a BICC vision and strategy, build awareness among key stakeholders, set program objectives and measures, establish an effective framework, and become self-sufficient through best practice knowledge transfer. In addition, SAS offers ‘SAS Enterprise Intelligence Platform’, a complete BI platform that provides architecture for integrating, storing, analysing and reporting large volumes of data.


“We are aiming to provide an intelligent implementation roadmap and accompanying service to help customers in the Middle East design, deploy and operate their own BICCs based on their unique business needs. By doing so, our goal is to promote efficient use of information and best practices across an entire organisation, which in effect can benefit the region’s economic recovery. We are confident that this initiative will be successful, given the host of advantages it can provide to regional enterprises,” concluded Badenhorst.

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