Ermemegildo Zegna Spring/Summer 2008 Collection arrives in the UAE
Character and sophistication define the Italian brand’s Sartoria and Upper Casual lines
Ermenegildo Zegna, the global men’s luxury fashion brand known for its fine tailoring and innovative use of the most exquisite fabrics, unveils its Spring/Summer 2008 Collection’s Sartoria and Upper Casual lines. It offers business and casual wear that puts emphasis on carefully studied details to create a unique fashion statement this season.
Ermenegildo Zegna, which was founded in 1910 in Italy, is a vertically integrated company literally working its way up ‘from fabric to fine tailoring’ to producing highly original fashion items and providing a complete wardrobe for business, travel and pleasure. This creative latitude gives clients maximum benefit in creating the look that they want and are most comfortable with.
The Sartoria line redefines classical Italian style, with traditional tailoring and contemporary elegance and is a top pick for power dressers. Upper Casual, on the other hand, is the chic expression of Ermenegildo Zegna leisurewear, which offers a complete casual wardrobe for the weekend and outside the office.
Sartoria – the ultimate in business wear
The Sartoria collection offers a sophisticated summer business wardrobe that is immersed in Italian heritage, for the man who expresses his individuality and masculinity through impeccably cut tailoring.
Lanificio Ermenegildo Zegna specialises in artfully blending sumptuous fabrics from nature’s finest raw materials. ‘15milmil15 Cotton’ is the innovation for the season, made of a luxurious blend of 15milmil15 superfine Australian wool and the finest pure cotton. This special blend makes this the perfect summer suiting fabric. The ‘Milano’ tailoring is the best selling suiting line with a slimmer silhouette, favouring natural shoulders with shirtsleeve construction. It is offered in a summer palette of discerning urban blues, greys and warm tobacco shades for a fresh summer look.
Exquisitely fashioned details enrich the tailoring, with hand stitched chalk stripe livery fabric additions under the lapels and alongside the inside flap pocket. A white mother of pearl button and a new ‘Barchetta’, which is the detail of the curved chest pocket, rounds up the look, while new fancy jacket linings recall archive striped shirt designs. Ermenegildo Zegna fine tailoring personifies a man’s image, depicted by a charismatic individual who is more interested in experience than exhibition.
Ermenegildo Zegna Upper Casual
Upper Casual is the new sophisticated line designed for men who surrender their formal attire, but not their elegance. A fusion of taste and attitude, its sumptuous fabrics and refined Italian style are united with comfort and innovation, leading relaxed luxury apparel in a new direction.
The Spring/Summer 2008 collection effortlessly teams cashmere polo shirts, with cotton linen blazers and poplin trousers while soft chocolate suede jackets are worn with washed oxford button down shirting in warm summer tones and chintz linen shorts. Characterised by innovation, functionality and superior quality, Upper Casual is the ultimate indulgence in casual elegance.
Elements – The outdoor companion for all weather conditions
‘Elements’ is the first intelligent garment that autonomously adapts to regulate body temperature in all weather conditions. Through extensive research, a new revolutionary membrane has been developed based on nature’s design of the pinecone, which opens and closes in response to different weather conditions. Both stylish and functional, this new innovation updates summer outdoors apparel and pioneers the trend towards ‘Intelligent Fabrics’ by adapting to regulate body temperature.
The ‘Elements’ jacket is the perfect travel companion for the cosmopolitan man. It features ergonomic cut shoulders, pockets with a double upper & side opening and discreet internal pockets that allow room for life’s necessities, whether keys, mobile phones, spectacles or Blackberry’s.
‘Montenapoleone 27’
The iconic tie for the season, ‘Montenapoleone 27’, has a silk knit front with fine gauge woven wool under blade. The contrasting knit and woven textures, give a casual elegant look that is stylish and smart. It is offered in a colour palette of summer pastels and traditional tones, featuring either bold stripes or embroidered microdots.
Ermenegildo Zegna Spring/Summer 2008 Collection Sartoria and Upper Casual lines are now available at franchise boutiques at The Boulevard, Emirates Tower and Mall of the Emirates in Dubai, corner shops in Saks Fifth Avenue – Burjuman Centre and Harvey Nichols – Mall of the Emirates as well as select Rodeo Drive Boutiques across Dubai and Abu Dhabi.
