Ermenegildo Zegna rated ‘best of the best’ men’s fashion brand in 2009 Luxury Brand Status Index
Ermenegildo Zegna, the global men’s luxury fashion brand, has been rated the ‘Best of the Best’ in the luxury menswear segment of the 2009 Luxury Brand Status Index (LBSI) survey. This is the second consecutive year that the Italian fashion house has received the highest rating in said category.
Conducted by the New York-based Luxury Institute, the online survey identifies the major brands deemed by wealthy consumers as exhibiting true luxury through factors such as quality, prestige and a great customer experience. In the men’s luxury fashion survey, a group of 608 high-net-worth American men were asked to rate the brands on the basis of the following criteria: Consistently superior quality, uniqueness and exclusivity, making the customer feel special across the entire customer experience, and being consumed by people who are admired and respected. Ermenegildo Zegna gained a score of 7.89 out of 10, an indication of high regard from the survey respondents who had an average income of $346,000 and an average net worth of $3.8 million.
“Wealthy consumers understand they have the power now, and they are voting with their dollars,” said Milton Pedraza, Chief Executive of the Luxury Institute. “In the 21st century, luxury brands will still validate consumers, but luxury consumers will in turn validate luxury brands… Luxury brands that are snobby and arrogant are out; welcoming and nurturing brands are in vogue. It used to be that luxury brands could impose high prices; now they have to earn them,” he added.
Ermenegildo Zegna’s boutiques are located at The Dubai Mall, The Boulevard - Emirates Towers and the Mall of the Emirates in Dubai. The brand is also available at selected Rodeo Drive boutiques across Dubai and Abu Dhabi.
About Ermenegildo Zegna
Ermenegildo Zegna goes back to the second half of the 19th century when Angelo Zegna a watchmaker by trade, decided to open a wool mill. Of his ten children it was the last, Ermenegildo born in 1892, who took over what was to become one of the best known and most dynamic family businesses in Italy. In the 1960s, the founder’s sons - Angelo and Aldo - gradually took over from their father the management of Ermenegildo Zegna e Figli. It was the two of them who carried out the vertical integration of the company, the transition from exclusive production of fabrics to tailoring of high quality suits for men and internationalisation of production. Growth of the group has been made possible through diversification of its offerings, which now ranges from clothing to accessories, and strategies which have enabled the Ermenegildo Zegna brand to grow successfully throughout the world. Currently it presents Ermenegildo Zegna Collection (with Couture, Sartoria and Upper Casual lines under it), Made-to-Measure, Z Zegna, Zegna Sport and Intimo along with Zegna Accessories. These collections are exclusively produced and distributed through 501 mono-brand stores, of which 198 are directly operated by the group. Zegna group’s philosophy is based on three principles: long-term objectives, family ownership to ensure continuity and a sound ethical commitment enshrined in a rigorous corporate governance system. The group’s organisation and the corporate governance that underpins it adopt international best practice in all relevant fields. All this has been made possible by the long-standing personal commitment of the Zegna family.
