eta star voted as a superbrand
ETA Star is the first private property developer to be voted in its category
ETA Star Property Developers LLC, a leading property developer in the UAE, today announced that it has been voted as a Superbrand by the Superbrands Council UAE. ETA Star is the first private property developer to be voted as one of the strongest brands in the region. This award has further strengthened ETA Star’s position as one of the fastest growing players in the property market.
The Superbrands status was given to ETA Star for its unique set of brand values and the equity it enjoys in the market. Today, ETA Star prides itself on being ethical, accountable and respectful. It was these qualities combined with their brand strength, which continues to grow and develop year on year, which lead to this prestigious accolade of ‘Superbrand 2007’.
On achieving this award, ETA Star brand is now amongst a circle of an elite group of organisations that represents best practise in brand management.
Commenting on the achievement, Mr. Abid Junaid, Executive Director, ETA Star said: “Being voted as a Superbrand is an honor for us. And to be the youngest brand to achieve this is indeed gratifying. We are glad that our aim to differentiate ourselves and be seen as a reliable and trustworthy brand has been recognised.”
He further added, “Brand values are multi layered and that’s what our customers associate us with. We strive to be a preferred brand so that both consumers and our partners can rely and have faith in us.”
Superbrands is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Over 832 brands present in the UAE market were considered by a panel of independent experts but only 78 brands were voted Superbrands.
On honoring ETA Star with the Superbrand award, Mr. Mike English, Director- Superbrands Middle East & North Africa said, “The Real Estate market is increasingly competitive. Brand reputation, intelligent marketing, high levels of customer service, product innovation and values are key to protecting and gaining market share. ETA Star succeeds in all of these areas, however its foremost strength is its simple and straightforward approach to customers. This applies to the marketing activities as well which the brand has undertaken and the way that their staff has communicated the ethos of the brand at an individual level with its consumers. In addition the brand has resisted the temptation to be a ‘Jack of all trades’ and remained focused on its core areas of expertise ensuring its staff are amongst the most helpful and knowledgeable in the industry”.
He further added, “In the Construction industry companies have traditionally been poor at creating powerful brands and have relied on customer inertia rather than true brand loyalty. However as regulations have relaxed and competition has increased, building a strong brand has become very essential to provide a significant competitive advantage. After all one can replicate a product or service, but it is very hard to replicate a brand and ETA Star has achieved a true brand identity in such a short span of time.”
ETA Star is currently developing millions of square feet of premium property in countries across the Middle East and South-East Asia, including India and Sri Lanka. ETA Star has built thousands of beautiful homes and living communities, as well as, world-class business and commercial developments across these markets -- all excellent investment opportunities, which are fast reshaping the urban skyline. Keeping this track record in mind along with a distinctive ETA Ascon lineage, the regional banks have developed confidence in ETA Star Properties and a strong credibility has been established with the leading financial institutions of the region.
A rare promise to keep in today’s swarming real estate market; every ETA Star property is as per schedule and construction is progressing at an aggressive pace. Forever in pursuit of better customer service, ETA Star has introduced revolutionary and innovative investment opportunities for their customers with unique partnerships with leading financial institutions across the world.
ETA Star is one of the leading property development companies in the GCC and is the first developer in the region to be awarded the ISO certification. The company has successfully launched projects close to 10 million sq ft in various master development communities like Dubai Marina, Jumeirah Lake Towers, Dubai International Financial Centre, Business Bay and International Media Production Zone. ETA Star’s portfolio includes pioneering projects such as 23 Marina, Al Manara, Liberty House, Gold Crest Executive, The Palm Jumeriah Residence and Spa and Grandeur Residences, The Summit, Pearl Residence, The Belvedere and Gold Crest Views-2.
