Etisalat appoints Cellucom as Key Retail Partner

Published March 12th, 2007 - 07:44 GMT

Etisalat , the largest telecom company in the UAE has appointed Cellucom, a premier distributor and retailer of mobility products, as a key partner for the retailing of Etisalat’s products and services in the UAE.

This development follows the recent expansion of Cellucom’s regional retail network and reseller channel; Cellucom has been aggressively broadening its product line by placing greater emphasis on its concept of ‘mobility’ to its customers, and extending its retail presence in key mall locations.

“Cellucom today is one of the fastest growing retail chains in its segment”, said Essa Haddad, Chief Marketing Officer, Etisalat, commenting on its alliance with Cellucom. “Its extensive retail network of over 35 retail locations within the UAE, will assist Etisalat in serving our customers more effectively. Moreover, as a specialist retailer, Cellucom’s Sales Advisors are trained to offer professional advice on Etisalat’s range of product and services.

“Visiting Cellucom’s retail stores will be a convenient way for our customers to learn about and access Etisalat’s products and services. Etisalat will be introducing a steady stream of exciting new services and the Cellucom relationship will bring additional channels to allow us to introduce these products and services effectively" commented Mr. Haddad.

Arun Nagar, Managing Director, Cellucom Group, commenting on the new alliance said: “We are extremely pleased to be collaborating with Etisalat in reaching out to its growing customer base. By virtue of being present in the entire value chain - due to our close relationship with the Principals, Service Providers and Consumers, Cellucom will also be able to serve as a valuable conduit for customer feedback, which can then be passed on to Etisalat thus helping launch more customer focused products. Cellucom has enjoyed customer goodwill for many years, through consistently supporting our customers with excellent and value-adding service.”

The alliance will offer customers direct and easy access to Etisalat products through Cellucom outlets nationwide. These products include post and pre-paid mobile services and recharge cards, Evision, and Al Shamil broadband. In addition, customers will soon also be able to pay their Etisalat bills at Cellucom showrooms

Etisalat will estabish branded space inside each Cellucom location, and Cellucom will also open outlets in Etisalat business centers.

Cellucom is one of the fastest growing mobility products retailers in the GCC region with a retail network comprising more than 50 stores and 60 shop-in-shops across the GCC, and with plans to open another 25 outlets in the UAE by the end of 2007

Apart from mobile phones, Cellucom offers a variety of mobility products such as Notebooks, PDAs, Mobile Phone accessories, Wireless devices, IT Accessories, flash memory cards, MP3 players and more from all the leading international brands.


© 2000 - 2022 Al Bawaba (

You may also like


Sign up to our newsletter for exclusive updates and enhanced content