Etisalat Directory Services Introduces the GCC’s First Feature-Rich Yellow Pages Application for UAE iPhone Users

Published October 28th, 2009 - 08:57 GMT

iPhone users in the UAE can now find the business service that they require as well as call, email and browse company listings from the palm of their hand thanks to a new Yellow Pages application which is being launched today by Etisalat Directory Services in partnership with Al Wahda Express. Etisalat’s Yellow Pages for iPhone is the first application of its kind within the GCC offering rich value-added features, over and above the standard search services. This reflects its commitment to lead in using the latest innovations to enhance customer service and experiences.

This free software has been specifically developed for the iPhone and has been populated with extensive information on local businesses. It is currently being showcased for the first time by Etisalat during GITEX 2009 and will soon be available for download from iTunes.

Rashid Al Naqbi, General Manager, Etisalat Directory Services LLC said: “We are constantly monitoring market trends to make sure our Yellow Pages portfolio remains the first point of call for anyone seeking a local business service. As consumers increasingly use the mobile Internet, applications such as our Yellow Pages for iPhone will become even more popular. Our latest innovation augments our existing offering and helps us to provide a holistic search experience for our customers.”

According to Wayne Foster, CEO Al Wahda-Express: “We have developed a sleek and user-friendly application that will revolutionise the local mobile search experience. It will give consumer’s instantaneous access to businesses throughout the UAE and offer extended value to our advertisers.”

Etisalat’s iphone software features new functionality such as maps, extended business listings and ‘History’ search. Users can also share listings with others via SMS or email plus their favourite, or most useful listings can be saved for future use.


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