Etisalat launches 3D TV in UAE

Published June 1st, 2010 - 10:52 GMT

In less than a year of its successful High Definition TV (HD TV) launch in the UAE, Etisalat launched today its 3 Dimension (3D) TV service, marking a remarkable progress in home entertainment that now gives its eLife triple play and E-Vision customers the distinguished chance to watch 3D TV at home.

Starting today, Etisalat will provide 3D TV to all its triple play eLife customers and to E-Vision customers without any additional fee at this stage. All customers subscribed to any of these service packages can now enjoy viewing TV in high-quality 3D on their 3D enabled TV sets.

In the first phase, Etisalat customers will enjoy watching the Al Jazeera 3D channel that currently broadcasts sport activities from around the world and will also broadcast the much-awaited 2010 FIFA World Cup. Etisalat customers will get the chance to watch, for the first time ever, the FIFA World Cup in 3D through Al Jazeera Sports, The official broadcaster for the 2010 FIFA World Cup in South Africa

Khalifa Al Shamsi, Senior Vice President of Marketing at Etisalat commented, "The launch of HD technology was a milestone for Etisalat and was met with huge customer demand. Today, as we launch the 3D service, we herald a new era of home entertainment in the UAE."

He further added, "We realize that the 3D TV service is still in its nascent stage globally, however in line with Etisalat's strategy to provide advanced technologies in the UAE, we are now launching this service and are excited to provide it to our customers without any additional costs."

He further pointed out that the owing to the high data capacity and capabilities of the fiber-optic project that Etisalat began in the year 2008, investing nearly 5 billion dirhams, Etisalat customers will be placed amongst the leaders in home entertainment and advanced device users globally.

Humaid Sahoo Al Suwaidi, CEO of E-Vision commented, "Being the first in the region to launch HD TV, we are proud to be the first TV providers once again to launch the latest 3D in the region on IPTV. Through this launch, we can give our customers dual benefits of entertainment by combining the fun factor of 2010 FIFA World Cup action with the beauty of watching it in 3D. This is bound to provide a truly unmatched experience."

He added that, "the service will be available to E-Vision customers and to all eLife triple play customers without any pre-setting, system configuration or registration. All that the customers have to do is enjoy the 3D technology on their 3D enabled TV sets. Our technicians and engineers have worked on it with utmost dedication to ensure that UAE residents can enjoy the 3D service, which is a natural progress of the HD technology. The Al Jazeera Network is the first in the region to provide 3D through its channel."

At the conference launching the 3D TV service, Etisalat also announced the names of three lucky winners who won an HD TV each, in the latest E-Vision promotion for subscribers of the 2010 FIFA World Cup package. Winners include Zeiad Fouad Ali Adeeb from Abu Dhabi, Ghassoub Issa Farah from Dubai and Alfred Musili from Sharjah.

Etisalat provides all its new customers or current subscribers upgrading to the eLife triple play Premier package (16MB) or Max package (30MB), the ability to catch the 2010 FIFA World Cup excitement on Al Jazeera sports channel, in superior 3D quality and for free.

Customer who would like to avail of the new service can do so with Etisalat's eLife triple play service that combines Internet, fixed line and TV service and provides various tailor-made package options including 3D and HD TV.

In addition, customers can also opt for subscribing to 3D TV service and HD on a stand-alone basis from E-Vision. 

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