Etisalat takes Barclays Premier League to HD

Published July 25th, 2010 - 10:52 GMT

: Etisalat today announced the launch of its Abu Dhabi Sports Package on eLife and E-Vision. Football fans can catch the live broadcasts of all 380 matches played in the upcoming Barclays Premier League in full high-definition (HD). The excitement of the Barclays Premier League is scheduled to begin on August 14.

Starting today, the Abu Dhabi Sports Package will be available at no additional cost, to any new customer subscribing to, or upgrading their existing single or eLife double play package to eLife triple play (Internet, fixed-line and TV service) for Master (8Mbps), Premier (16Mbps) or Max (30Mbps) packages. All other eLife triple play as well as E-Vision customers can enjoy watching the Barclays Premier League for only AED 29 per month for a 12 months subscription.

The Barclays Premier League will be available for customers to watch with both English and Arabic commentary, programming and analysis of the matches. Customers can watch their preferred match on any of the six channels that will broadcast all 380 games, live in HD. These include two Arabic channels - AD Sports 3 and AD Sports 4; and two English channels – AD Sports 5 and AD Sports 6. Two additional channels, AD Sports 7 and AD Sports 8, will relay matches in English or Arabic when more than four or five matches are being played at the same time.

Commenting on the new package, Khalifa Al Shamsi, Senior Vice President of Marketing at Etisalat said, "Etisalat is committed to bring the best possible services and entertainment to our customers, especially when it comes to enhancing their overall home entertainment experience with the broadcast of exciting global sports events. To add to this, we're staying ahead of the curve by making sure that they get to enjoy them in high definition. HD technology introduced through Etisalat's eLife triple play and E-Vision packages has already been met with great customer enthusiasm and we are confident that football fans in the UAE will enjoy an equally thrilling experience of watching the Barclays Premier League in HD with the Abu Dhabi Sports Package."

He further added, "The Barclays Premier League is one of the most popular sports events, and we hope that the availability of Premier League matches via the Abu Dhabi Sports package will be an added incentive for TV viewers to enjoy HD quality entertainment."

"This is in line with our efforts to support and partner with the sport locally and globally by giving our customers the privileged opportunity to watch the Premier League, not only on TV with eLife and E-Vision packages, but also the possibility of winning and watching it live from the stadium through our partnership with Manchester City Football Club (MCFC)", added Al Shamsi.

Customers and Man City fans stand a chance to win by simply subscribing for MCFC news alerts through SMS 'MC' to 1110.

Humaid Sahoo Al Suwaidi, CEO of E-Vision said, "By offering Abu Dhabi Sports package through E-Vision, Etisalat is now offering the entire bouquet of options to football fans in the UAE, especially fans of the European leagues who can now subscribe and enjoy our services." 

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