exclusive offer for air miles members at abela this ramadan

Published September 1st, 2009 - 10:01 GMT

Air Miles – the world’s leading multi-participant loyalty programme – has launched a special Ramadan promotion in conjunction with one of its key partners, Abela Supermarkets.

The promotion – which will be running daily throughout the Holy Month – gives Air Miles members using their Card in an Abela supermarket in Abu Dhabi the chance to win AED 600 worth of vouchers everyday, which can be redeemed in store.

Speaking of the promotion, Dave Battiston CEO Air Miles, Middle East said: “Ramadan is an extremely special time for people working and living in the Middle East, and to honour this we have teamed up with one of our top participants, Abela Supermarkets to offer a daily reward to one lucky Air Miles member.

“Air Miles staff will be on hand at branded kiosks in Abela Supermarkets to help new members to sign up and begin benefiting from earning loyalty points. This will also ensure that even people who don’t currently possess an Air Miles Card can sign up and then stand a chance of winning the prize. We are confident that the promotion will prove to be extremely popular with Abela customers,” added Battiston.

Air Miles has also recently introduced an instant redemption service throughout Abela Supermarkets which enables its members’ Miles to be instantly exchanged for items in store.

Notes to Editors

Air Miles Middle East, the leading coalition loyalty programme in the UAE, Qatar and Bahrain, is managed by Rewards Management Middle East FZ-LLC (RMMEL), which is 60% owned by Groupe Aeroplan Inc., a leading international loyalty management corporation.

Since its launch in 2001, more than 1.7 million members have enrolled from across the UAE, Qatar and Bahrain.  Members can collect Air Miles from over 120 market-leading companies including HSBC, Spinneys, Lamcy Plaza and Damas plus many more!

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotel and flight bookings.

Air Miles’ fully interactive website (www.airmilesme.com) allows members to check their Air Miles balance any time, highlights the history of the Miles they have earned as well as allows them to redeem online from a choice of over 1,000 rewards. The website also contains information about the programme, where members can earn Air Miles and details of any upcoming promotions.

For more information about Air Miles Middle East, visit: www.airmilesme.com.


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