Experience Colour Intensity with Wella

Published October 20th, 2009 - 09:44 GMT

Wella, the international renowned colour experts, have recharged their signature colouring product - Koleston Kit. The experts at Wella have always focused on creating a large, yet diverse, range of intense shades. In the GCC, Wella Koleston is the only colour brand that offers women the widest variety of hues to choose from – currently, there are over 30 unique shades available.


Wella Koleston’s revolutionary colour technology ensures that the colour penetrates deeper into the hair giving it more intense hair colour. Its breakthrough “Colour Hold” conditioning technology locks the colour in for up to 6 weeks leaving hair looking radiant and full of luscious shine.


The “Colour Hold” conditioning technology, which is the first of its kind, also forms a protective barrier between your newly coloured hair and water, ensuring that the intensity of the colour does not rinse away. Such a technology has been created by the Wella experts exclusively for Koleston to reduce colour fading by 80% in the first 6 weeks.


Most women consider their hair to be their crowning glory and desire vivid colour that is full of shine. The question on most of our minds, however, is “Are we the experts to colour our hair at home?” Rana Saab, qualified Image Consultant and Colour Expert, says –


“Every woman can be her own color expert! Before coloring your hair, you need to determine if your skin tone is cool or warm to ensure great results, whether you want to lighten, darken or just add a few highlights to your natural hair color. A cool skin tone is a pale to medium pale, or those with an olive complexion, or skin with a dark brown hue. A warm skin tone includes those with yellow or faint pink undertones to their complexion, or many freckles, or a rosy flush to the skin. And if you are having difficulty knowing if you are warm or cool, here is the secret - simply look at your veins through your wrist or hand for the answer. Do your veins appear a green or blue color? If you see blue, you are cool. If you see green, you are warm. Yes, it is easy as that!”


Wella’s Koleston Kit with its revolutionary “Colour Hold” technology and a range of 31 intense shades is available at all leading outlets across the GCC. Every woman is sure to find a colour that suits her best. Whether you’re planning a holiday on the beach or stuck in the rain, the experts at Wella ensure that your hair is protected and with vibrant, intense colours, you are guaranteed to look and feel gorgeous no matter where you are

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