Express and logistics leader wins annual global delivery challenge after beating competition

Published June 21st, 2007 - 09:36 GMT

DHL, the world’s leading express delivery and logistics company, recently clinched a victory in the Great Package Race for 2007, an annual challenge testing the largest global shipping and logistics companies to deliver packages to some of the world’s most far flung locations.

Involving DHL, FedEx and UPS, the race is a yearly exercise organised by a professor and students at Georgia Institute of Technology’s Stewart School of Industrial and Systems Engineering’s supply chain programme in the USA. The competition tests the performance of the world’s biggest package delivery companies to deliver shipments to remote or politically restive corners of the globe.

Phil Couchman, Area Director for DHL Middle East said: “Our global leadership, vast network and commitment to speed and excellence in customer service were clearly demonstrated in this global challenge. The victory showcased our capacity and flexibility to deliver not only to hundreds of cities across the world, but to get shipments to the most remote and unstable destinations on time and ahead of the competition.”

The idea behind the race is to use the carriers to simultaneously send identical boxes stuffed with baseball hats and coffee mugs to remote, odd or dangerous corners of the globe. This year’s destinations included Tikrit, Iraq; Harare, the unstable capital of Zimbabwe in Africa; Yangon capital of Myanmar, one of the most isolated countries in the world; Apia city in the Pacific island nation of Samoa which has no street addresses; and Florianopolis, on an island off the coast of Brazil and considered a remote area.

The winner of this year’s contest was DHL with FedEx in second place and UPS last. The recent race saw DHL deliver all five packages in eight days, FedEx and UPS deliver three and two packages respectively in a period of 16 days.


DHL, which nearly won last year, was the clear winner this year.  In addition, the express and logistics leader employees were found particularly helpful in offering their services and providing final costs upon delivery.

DHL’s vast experience and local knowledge were key factors in the company’s ability to move shipments from anywhere in the world to Iraq within 3-4 days and overcome the obstacles that shippers would otherwise face.

Commenting on the win, Phil Armatage, Country Manager for DHL Iraq & Afghanistan said: “With over 160 staff in DHL Iraq, over 100 of which are Iraqi nationals, we are proud to demonstrate our commitment towards the local markets in which we operate and live. The recent win establishes our strong service offerings in Iraq, in addition to showing the active role DHL is playing to rebuild Iraq by managing sophisticated supply chain processes into the country in a timely restricted manner.”

DHL is the global market leader of the international express and logistics industry, specialising in providing innovative and customised solutions from a single source.
DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. 285,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations. DHL is a Deutsche Post World Net brand. The group generated revenues of more than 60bn euros in 2006.


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