Express yourself in style with Smiley World

Express yourself in style with Smiley World
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Published October 25th, 2010 - 09:41 GMT

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The iconic global brand, "The Smiley Company" is all set to make its debut in the region with high-street fashion brand Splash. The collection embraces the Smiley Company's underpinning principle of self expression and happiness. Featuring the signature smiley face amongst other emoticons, the Splash Autumn/Winter collection brings to your wardrobe many more reasons to smile.

"The Smiley Company" was launched in 1971 by Franklin Loufrani with a mission to make the world a happier place to live in. Smiley is currently retailed across the globe and the brand's designers are constantly revamping and developing creative and edgy products to suit the demands of an ever changing fashion savvy audience. The capsule collection of Smiley launched at Splash is a compilation of 12 different styles for both men & women with varied expressions and emoticons matched with a colour palette of fun and peppy colours to brighten up your day.

Speaking on the new brand launch, Mr. Raza Beig, CEO, Splash said, "We are extremely pleased to welcome 'The Smiley Company' into the Splash family. We are constantly working towards bringing together popular international brands to the fashion savvy Middle Eastern audience. 'The Smiley Company' offers creative and edgy products with the use of simple yet endearing emoticons which are bound to make you smile but not without making a definite style statement."

Inspiring some smart casual fashion moments the collection from the stable of "The Smiley Company" also features shorts, jog pants and hoodies for men embossed with innovative prints like glossy, flock or water based and some hard-to-miss witty graphics. The collection for women features shorts, knit pants, tights, tees, leggings, track pants and hoodies with fascinating prints and charming designs.

The varied collection comes in an array of bright and playful colors like orient blue, beetroot purple, frost gray and tango red, sachet pink and snow white which form a perfect canvas for this dynamic collection. The collection also comprises of lingerie and nightwear coupled with funky accessories like caps and socks and a few basic single screen tees.

So all you Fashionistas get ready to flaunt your mood-inspired emoticons on your tees and wear them in style with the latest collection of Splash.

Smiley will be available across all Splash stores starting November 7th 2010. 

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