At the heart of Dubai's growing international stature as a tourist destination is the inimitable showcase of lifestyle events that the city hosts.
Every weekend brings to the city a renowned celebrity; every working day witnesses global launch events; and every day is a reason for celebration – a corporate get-together, a wedding, a birthday.
Now, Dubai has four unique choices for any event of substance; destinations that will bring a new dimension to get-togethers and to the joy of bonding.
The four venues - all located in Downtown Dubai, the new heart of the city – are in close proximity to Burj Khalifa, the world's tallest building, and offer a spectacular ambience set against The Dubai Fountain, the world's tallest performing fountain that sways to rhythmic music.
Burj Park, Burj Khalifa Steps, Burj Plaza and Emaar Boulevard are now all set to host events – from massive concerts for thousands of fans to elegant corporate gatherings to high-end catwalk fashion shows, in customized settings
"Events are the lifeline of Dubai's tourism and entertainment sector," says Mr Ahmad Al Matrooshi, Managing Director, Emaar Properties. "The choice of the venue can often be the deciding factor in the success of any event. Conveniently located in the heart of the city, the four venues in Downtown Dubai are natural extensions of the lifestyle differential offered by Emaar."
Set by the lake that is central to the Downtown Dubai community and overlooking Burj Khalifa, the Burj Park is an island venue that hosted the opening of the world's tallest building, bringing together thousands of high-profile guests from around the world.
The lush green and immaculately manicured 11,300 sq m lawns of Burj Park offer a sprawling venue with a granite walkway, spacious enough to set up grand-stands making it perfect for large-scale outdoor events. There are three bridges over the lake offering easy access to the venue.
Burj Khalifa Steps is an innovative amphitheatre style venue that sweeps down from Burj Khalifa opening to majestic views of The Dubai Fountain. With an area of 4,560 sq m, this is an exceptional venue for a range of uniquely themed events. From concerts to corporate get-togethers or an unforgettable family celebration, this is where you can make a real impression.
Burj Plaza is a smaller outdoor venue with direct views of The Dubai Fountain, and set by Burj Park. Offering an area of 3,430 sq m, the settings in Burj Plaza, like the other two venues, can be customized to host anything from a corporate gala or product launch to a birthday party.
Emaar Boulevard, by contrast, offers a sweeping 3.5 km expanse that will be ideal for exhibitions, shows and parades, as highlighted by the success of the Downtown Dubai Classic Car Show hosted annually by Emaar. The 70-metre wide boulevard is billed to be among the best in the world, and winds down the Downtown community.
Described as the crème la de crème of Dubai's lifestyle communities, Downtown Dubai is home to The Dubai Mall, the world's largest shopping and entertainment destination hosting more than 37 million visitors in the first year of operation. Souk Al Bahar is an Arabesque shopping destination offering the touch-and-feel of a traditional souk in a modern setting.
Six world-class hotels – Armani Hotel Dubai, The Address Downtown Dubai, The Address Dubai Mall, The Palace – The Old Town, Al Manzil and Qamardeen – add to the lifestyle quotient of the community.