Extreme Pita and Purblendz Look to Put a 'Wrap' on the Middle East

Published July 25th, 2010 - 06:23 GMT

A revitalized take on the 2,000-year-old staple bread - the pita - will soon wrap up the Middle East, as Extreme Pita and Purblendz announce the signing of its first international agreement in Muscat, (Sultanate of Oman).

The Canadian chains are looking to serve up a fresh, fast and healthy alternative to Omani eaters with 21 locations in the next 10 years.

"The power of the pita has always resonated with the cuisine of the Middle East, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout the region," said Alex Rechichi, CEO and Co-Founder of Extreme Pita and Purblendz. "Our commitment to providing customers a unique product full of fresh, healthy options will help drive the international success of our brand."

In an effort to further the brands' expansion plans, Extreme Pita and Purblendz have entered into a Master Franchise Agreement with The Double Crown Group. Widely known in the region for specializing in various operational arenas and representing some of the top brand names around the globe, the group will oversee the development of all 21 units in the Sultanate of Oman, including 11 Extreme Pitas and 10 Purblendz.

"We are proud to be partnering with Extreme Pita and Purblendz as they expand internationally," said Aadham Bin Tariq Bin Taimur Al-Said, Chairman of The Double Crown Group. "We think both brands have tremendous potential and look forward to growing them throughout the region."

"Our expansion into Oman is the catalyst that will ignite our international expansion plans," said Mark Cunningham, Executive Vice President of International Operations and Business Development for Extreme Pita and Purblendz. "The success we expect to experience will help us to increase our brand not only in the Middle East, but across Eastern and Western Europe, China and India, as well." 

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