Fairmont launches iconic properties in 2010 that mix both tradition and

Published April 13th, 2010 - 09:09 GMT

Ahead of the Arabian Travel Market in Dubai next month,
Fairmont Hotels & Resorts has outlined its growth strategy in the Middle East
and North Africa as key emerging markets for the hotel group.  After opening
four new properties in 2009, - Fairmont is relaunching two iconic properties
this year - The Savoy in London and The Peace Hotel in Shanghai  -- while aiming
to open five additional new destinations for 2010. During a press briefing
today, Fairmont executives noted that despite the challenging international
economy, the hotel group is growing at a healthy pace, with plans to open about
five new properties per year, including mega-projects such as the Makkah Clock
Royal Tower, A Fairmont Hotel in Saudi Arabia

           "Fairmont's growth in the Middle East region is being driven by two
key factors - the focus on our properties in the UAE, Egypt and now Saudi
Arabia, as well as the increase that we're seeing in Gulf travelers and other
around the region to our properties in the US, Europe and Asia," said Kent
Cooper, Vice President, Regional Hotel Sales MEA.  "The Fairmont brand blends
the history and tradition of our landmark properties with the contemporary
elements of our newly-built hotels which then become iconic as well - these
brand hallmarks are resonating with clients traveling to our newer properties in
the Middle East and also regionally-based clients heading abroad, where we
address the specific needs of guests from Arab countries such as halal food and
family suites."

One of the most eagerly anticipated developments for Fairmont in 2010 is the
opening of the Makkah Clock Royal Tower, for which more than 2600+ Muslim staff
members are currently being hired to service the monumental hospitality complex
in Saudi Arabia's most sacred destination, with more than 850 rooms as well as
serviced residences.  In addition to pilgrimage bookings, Fairmont anticipates
that the region's growing meetings, incentives and conferences business will be
a major draw for the Makkah Clock Royal Tower property.

"It's fair to say that the development and opening of the Makkah Clock Royal
Tower is one of the most significant milestones in Fairmont's 100-year history
given the reverence of the location as well as the genuine needs that we have
identified in Makkah for new levels of hospitality and conference offerings as
well as the ambitious plans that the government of Saudi Arabia has outlined for
growth in that region," said Mohammed Al-Arkobi - Vice President and General
Manager of Makkah Clock Royal Tower.  "Just as the number of guests from the
Middle East to Fairmont's 60 other global properties has been steadily
increasing, Makkah Clock Royal Tower serves as a powerful visual reminder of the
commitment that our group is making in this region."

During the press briefing, Fairmont executives outlined the other key drivers of
regional growth and development, in line with the brand's global positioning:

Meetings, Incentives, Conferences, and Exhibitions (MICE) - Fairmont is seeing
growth in MICE business across its five properties with dedicated global sales
colleagues in the Middle East and North Africa, with Fairmont Heliopolis as the
group's MICE leader regionally.  Video conferencing in its UAE properties; the
development in training, medical and continuing education events; the boom in
the Gulf and Egypt's wedding bookings; and Fairmont's expertise in managing
events from six guests to 600 plus are driving MICE increases.

Upholding a philosophy of environmental awareness has established Fairmont as an
industry leader in sustainable hotel development. For the past two decades,
Fairmont has been dedicated to preserving the places in which guests and
colleagues live, work and play through its Green Partnership Program. Expanding
on this 20-year commitment, Fairmont will continue to actively support a
sustainable future and a low carbon economy.

Fairmont Hotels & Resorts also offer a range of exclusive guest recognition
programs designed to reflect individual travel needs. Fairmont President's Club
and Fairmont Gold provide a personalized service with special benefits and
privileges to loyal guests, ensuring the needs of both corporate and leisure
travelers are met.

"Our five existing properties across the Middle East and North Africa not only
illustrate Fairmont's stronghold within the region itself, but verify the
significance of such properties to a hotel group seeking considerable growth and
expansion. Fairmont's achievement and innovation in the Middle East highlight
the critical importance of catering to guests from within the region whether it
be for our Gold member travelers, spa lovers or those who enjoy world class
dining facilities," said Philip Barnes, Regional Vice President of Fairmont
Hotels and Resorts and general manager of Fairmont Dubai.

When the grand Fairmont San Francisco opened on Nob Hill in 1907, it set the
stage for connecting the Fairmont name with "place of occasion".  Today,
Fairmont is committed to growth, expanding its brand presence globally with a
number of exciting projects in the Middle East, Asia and numerous other
locations.  With over a century of hospitality excellence to build on, Fairmont
looks forward to creating unforgettable experiences for years to come.

For more information please do not hesitate to contact me or my colleague Amy
Walker, amy.walker@theportsmouthgroup.com.


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