Fashion and beauty elite line up for first-hand style tips from TV star

Published March 16th, 2009 - 11:22 GMT

Fashion and beauty elite line up for first-hand style tips from TV star


Joelle Mardinian brings her MBC show ‘Joelle’ to

The Bride Show Dubai


Women in Dubai are counting down for the start of The Bride Show Dubai, since it has emerged that one of the region’s best loved TV presenters is taking part in the four day bridal extravaganza.


Joelle Mardinian, host of MBC’s ‘Be Saraha Kteer Ahla’ and ‘Joelle’, is one of the world’s most respected professional make up artists and will be on hand throughout The Bride Show Dubai to offer her tips and guidance to visitors at the Dubai International Exhibition Centre.


Not only will visitors and fans have the opportunity to meet Joelle, but they can also bag exclusive, front row seats watching her ability to reinvent a face while enhancing natural beauty when she performs make-over sessions on stage.


Furthermore, a replica of her recently opened Jumeirah-based salon villa will be created at the exhibition’s Inspiration Zone, transforming a corner of The Bride Show Dubai into a miniature ‘Maison de Joelle’.  Her styling team will offer demonstrations of make-up, hair styling, henna, and nails; the techniques every bride-to-be should know before her big day.


As an exciting and exclusive offer, on Thursday 9th April, one lucky visitor will be plucked from the crowd to experience Joelle’s signature transformative makeover, filmed live from the Inspiration Zone by MBC and broadcast before millions on “Joelle”.


On her programme, the Lebanese star isn’t admired solely for her skilful application of blush and eyeliner.  Joelle’s strategy is comprehensive as she guides her client through makeup tips and fashion boutiques while consulting with top aesthetic health specialists and dieticians.


By the end of each episode, women are more confident with their looks but also with their individuality.  Joelle helps women change the way they view themselves, allowing their inner beauty to shine more than anything.


“Joelle Mardinian focuses on internal and external self-improvement, giving tremendous confidence to women looking to reinvent or perfect their looks and their characters,” said Daphne Cota, Exhibition Manager for The Bride Show.  “She is a great role model for our visitors at The Bride Show Dubai.”


“The Bride Show Dubai and Joelle Mardinian’s recreated ‘Maison de Joelle’ salon will be invaluable resources for brides-to-be eager to get advice on how to look and feel their best on the big day and Joelle’s personal appearances throughout the four days will be one of the major highlights this year.”


The Bride Show Dubai is the largest wedding and fashion event in the UAE; the 2008 exhibition welcomed more than 30,000 visitors.  This year more than 200 wedding industry experts and suppliers from around the world will come together under one roof in a showcase of international design excellence and consummate style.


Women’s Healthcare and Bride Home, running alongside The Bride Show Dubai, broaden the appeal for visitors as brides and young women take an active interest in their health and wellbeing, particularly in preparation for their wedding, and newlywed couples start to decorate their marital homes.


The 12th edition of The Bride Show Dubai will offer exclusive discounts and daily competitions available nowhere else in the region.  Lucky visitors can win grand prizes such as a diamond ring from Shattaf Jewellers, and a luxury honeymoon package with five-star accommodation in Seoul and Jeju Island in South Korea, courtesy of Korea National Tourism Organization & Korean Air.


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