Fashion Festival Shows why Singapore is Top Shopping Destination

Published March 13th, 2007 - 07:33 GMT

Changing spending patterns and new creative hubs are challenging the existing fashion centres of Paris, Milan and New York, according to the organisers of Singapore Fashion Festival 2007, presented by MasterCard and facilitated by the Singapore Tourism Board.

The event, which runs from 23 March to 1 April 2007, will showcase the latest collections to the public on the world famous Orchard Road shopping strip.

In 2005, visitors to Singapore spent USD 2.13 billion on shopping, with fashion and accessories as the most popular types of item.

The 2007 Festival aims to be the biggest-ever consumer fashion event in Asia-Pacific and is seeking to attract its highest-ever number of fashion-conscious Middle East residents to travel to Singapore for the event.

“Fashion and glamour are essential elements for attracting visitors to Singapore, and we have found that campaigns in this area draw many travellers from the Middle East region,” said Ke-Wei Peh, Area Director for MEA Region, Singapore Tourism Board.

Leading fashion houses will be launching new lines, including Fall/Winter collections straight from the international runways. More than 40 brands will present the latest Spring/Summer collections in more than 25 events to be held at Festival hub, The Tent.

The Festival showcases the city as the destination of choice for visitors seeking the latest trends and the most exciting shopping experiences in the region.

Parallel to the focus on fashion is a broad range of lifestyle activities. For gastronomes there is the World Gourmet Summit, offering rare dishes and high-end dining, as well as the spectacular Crystal Mirror haute cuisine experience.

Aspiring fashion leaders will want to take advantage of the luxury and premium international brands on display. Opening the Festival on Friday 23 March will be Vivienne Tam who will personally present her latest Fall/Winter 2007 collection, hot off the runway of Mercedes-Benz Fashion Week in New York. Vivienne’s celebrity clients include Julia Roberts, Madonna, Heather Graham, Sarah Jessica Parker and Beyonce.

Singapore Fashion Festival will be the site of numerous other notable firsts, including:

• The Asian catwalk debut of UK supremo Matthew Williamson, Creative Director at LVMH-owned company Emilio Pucci. Originating from Manchester, the Saint Martins (UK) graduate will deliver the finale to Singapore Fashion Festival 2007 on Sunday 1 April. Celebrity clients include Jade Jagger, Helena Christensen and Kate Moss.
• One of Italy’s leading luxury brands, Aigner, will be showcasing its latest Fall/Winter creations.
• French Haute Couture designer John Luc Amsler will personally present a collection for Waterman.
• A group show of Luxury Menswear brands will appear on the Festival catwalk for the very first time.
• Leading UK fashion retailers TopShop and River Island – in its first ever international runway show – will highlight their forthcoming collections.

Events like Singapore Fashion Festival are among the major activities through which Singapore aims to attract a diverse multi-generational and multicultural blend of travellers in 2007.

“Singapore will be launching a series of dedicated campaigns throughout the year to continue the ongoing growth of visitor numbers from the Middle East. We have an increased variety of material in Arabic to ensure that visitors will have access to the full range of Singapore experiences,” said Peh.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit or



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