Feel Natural with Giordano’s Summer collection

Published May 15th, 2008 - 12:56 GMT
Al Bawaba
Al Bawaba

Stirred by the surrounding environment and its refreshing colors, Giordano creates the new Summer collection revealing nature and beauty in a line of clothes that guarantees a fresh feeling in the upcoming season.

Ishwar Chugani, Executive Director of Giordano, said: “This summer, we wanted to boost the sense of nature in the every-day lives of our customers. We have carefully chosen the fabrics, colors and looks to create a natural and comfortable feeling”.

A beautiful flow of colours streams through Giordano’s new line. White, Brown, blue and green, soft fabrics in natural colours dominates the men’s new look.
The line includes striped shirts, fine gauge sweaters knits made of soft Cotton and Lenin coordinated with cool washed khakis and wash denims.

For that “summery” casual-smart look, Giordano offers weathered light blazers that go in harmony with our contemporary life styles, with printed tees in earthy shades and stripped polo’s which can go easily with straight, regular or relaxed fit denims. 

Giordano’s collection brings out the creativity of fashion-conscious customers who can easily mix and match to create their own unique style.

As for the ladies’ new look, this summer Giordano offers naturally layered cotton and linen tops with shirts that can be matched and mixed with washed khakis and denims. With the natural and light fabrics, layering in the ladies style is the key look for this summer.

Ladies can also wear printed tees in natural earthy shaded graphics and easily coordinate them with cool denims.

“We are in a constant effort to provide the best combination of quality and style. For the upcoming summer period we have a great line up of soft fabrics in colors that compliment the season and its surroundings and we are sure that our customers will love it.”


About Giordano:
Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailer of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 1,900 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America.

Giordano currently operates 151 stores in the Middle East.