FINE, the market leader in the Middle East’s hygienic paper industry continues to maintain its market stronghold in Saudi Arabia, according to a recent Nielsen Retail Audit Figure report, which reveals that FINE enjoys a market share of 32% in the Kingdom.
Recently FINE announced an impressive 15.17% growth for 2008, which it credited to strong sales of its facial tissues. Last year also saw FINE introduce a new brand of disposable baby diapers - Finee.
Peter Janho, FINE’s Chief Area Officer for the Arabian Peninsula and Iran said, “Our continued market leadership in KSA underlines our major emphasis on quality and innovation, in line with consumer requirements, As we are focusing our efforts on providing a germs free product through using the STERIPRO technology which guarantee that the tissue box is 100% germs free before packing process. Further, we have been extremely proactive in terms of introducing limited edition designs to coincide with different seasons or festivals, a factor that has been well appreciated by our customers, as reflected in the sales volume.”
“Looking ahead, we are confident of maintaining this level of performance in 2009 as well, continuing our strategy of regular product innovations and maintaining the highest standards of quality, comfort and hygiene,” he added.
FINE is a part of the Jordan based Nuqul Group and its stable of products includes facial tissues, toilet paper, baby diapers, wet wipes, refreshing towels, adult briefs, jumbo rolls, kitchen towels and sanitary pads. FINE has a manufacturing unit at the Jebel Ali Free Zone in Dubai that is equipped with state-of-the-art equipment and facilities, and employs around 300 highly-skilled staff. Currently FINE has an established presence in most of the Middle East countries including Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE, and also in the USA.
