FINE partners with Walt Disney Company to launch new range of facial tissues in the Middle East

Published June 6th, 2007 - 07:14 GMT

FINE partners with Walt Disney Company to launch new range of facial tissues in the Middle East

The FINE-Disney tissue boxes come in five variations, each with a popular Disney character and interesting games for children   

FINE, the market leaders in the Middle East’s hygienic paper industry, has announced the launch of a new range of facial tissues in the Middle East targeted at children, following its partnership with Walt Disney Company, one of the largest media and entertainment corporations in the world. 

The FINE-Disney tissues come in a pack of five boxes with the popular Disney characters – Donald Duck, Daisy Duck, Mickey Mouse, Minnie Mouse and Goofy – presented on the box in a 3-D paradigm. Each box comes in a different colour and with various fun-filled activities at the bottom of the box to maximise appeal to children.

The tissue boxes also have an innovative dispensing mechanism; instead of a tear-away strip, the designers have incorporated a fold-away strip that can be lifted at the slot provided. This way the picture on the box is retained in its fullness at all times, and users can easily pull out the tissues

“FINE has broken new ground with the launch of this latest range of tissue boxes in association with the Walt Disney Company. Walt Disney characters like Mickey Mouse and Donald Duck have entertained children across the globe for several decades, and now we are presenting these characters in a new form in the Middle East,” said Peter Janho, FINE’s Chief Area Officer - Arabian Peninsula and Iran.

“We are certain that it won’t be too long before a large number of children in the region start associating tissues with their favourite Walt Disney characters, which in turn will boost sales for us. Moreover, the FINE-Disney tissue boxes will mean a lot more to children than the usual boxes since they can collect the colourful stack-side pictures or engage in the games at the bottom of each box,” added Janho.   

The FINE-Disney tissue boxes are designed in such a manner that when the full outer side of the boxes are stacked in order, it will form a single picture on one side. This will urge children to collect all the five variants of the boxes to have a complete set.

The fun activity part at the bottom of every box has games like ‘Spot the Difference’, ‘Join the Dots’, ‘Find the Way puzzles’ and much more, that are aimed to make this range of tissues even more attractive to children.

FINE, has secured the exclusive license from Disney to manufacture and distribute this range of tissues in Jordan, UAE, Lebanon, KSA, Oman, Qatar, Yemen, Kuwait and Bahrain.

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