Leading bowling company Switch Middle East is set to open a new bowling centre in Dubai's Ibn Battuta Mall, featuring state-of-the-art technology being used for the first time in the Middle East. The 12-lane bowling centre – called Switch Bowling - will be equipped with the latest Switch bowling equipment designed by Pininfarina, multi-media screens and the finest lighting system ever installed in a bowling facility, creating a richly enjoyable and entertaining experience for families and bowling enthusiasts alike.
The bowling centre also caters to corporate events and team building activities as it features complementary leisure amenities through top-of-the-line billiards tables at the Q's billiards club and four karaoke studios, in addition to a conference room and a food and beverage menu. The centre also offers value-added treats to its more youthful patrons as a number of computers are available for various networking games at "Networkx".
"Switch Middle East takes the bowling experience to another level by introducing innovations and using the latest technology in the new bowling centre being opened at Ibn Battuta Mall. Combining the expertise of the best known names in Italian industrial design, Pininfarina, and the most advanced bowling technology by Switch, we have put together a whole new set of exciting features from the seating and ball racks to the lanes, light, music and scoring. It will surely be an eye-opening experience designed to bring more quality and more style, speed and sporting value for both the competitive bowler and the leisure player," Ahmed El Komy, President, Switch Middle East.
"We believe that this is a strategy that perfectly fits the market in Dubai, where people constantly look for added value entertainment amenities. The screens being installed in the bowling centre span the 12 lanes with a combined width of 24 metres and a height of five metres. The screens will project the latest music videos and live sports events, plus other entertaining shows and activities, offering a totally unique and refreshing way of enjoying the sport," added El Komy.
Switch Bowling has a strategic location at the Indian Court in Ibn Battuta Mall, which positions it to serve all residents of Dubai, especially those from DiscoveryGardens, Marina and Jumeirah. The bowling facility is open to host corporate and special events, birthdays, in addition to the regular bowling aficionados.
Q's, which is located within the bowling centre, offers a cosy atmosphere that puts visitors in the mood for a challenging game of billiards. The soundproof private karaoke rooms, on the other hand, are equipped with the latest karaoke equipment to discover hidden talents and enjoy singing with friends and family.
"We have no doubt that the new bowling centre will appeal to all age groups with the various innovative features that we have introduced, on top of the world-class bowling equipment that visitors can avail of. We have likewise invested in training the 22 staff at the bowling centre, who will always be ready to welcome, serve and help each customer, ensuring a truly satisfying experience," concluded El Komy.
