first qatar optimizes its customer relationships

Published June 25th, 2007 - 02:27 GMT
Al Bawaba
Al Bawaba

first qatar optimizes its customer relationships
Ultra-modern CRM system implemented

First Qatar Real Estate Development Co., a leading real estate company in the Middle East, today announced that it began instigating a state-of-the-art customer relationship and real estate management solution especially designed to allow hands-on control of large sales operations and a comprehensive follow-up on all clients affairs.

“We are pleased to implement a specialized real estate solution that enables our sales and customer service department to respond to our clients needs promptly and efficiently as a part of our commitment to ensure superior standards of quality and exceptional value. First Qatar has a high customer regard and we strive to offer our first-class clientele unparalleled services,” said Pierre Moerland, Vice President Sales and Marketing at First Qatar.

“With the new customer relationship management system, we are ensured fast, accurate and easy sales and lease processes. Our sales and marketing executives are able to extract detailed reports on the sales pipeline and performance, manage complex scheduling requests and data, and generate highly measurable business results and forecasts,” explained Moerland.

“One of the main features of the system is the web-based application accessible to our sales agent from all over the world. Our partners can log in at anytime to check the status of our units and make bookings directly online,” he added. “More importantly, the software handles all customer cases allowing us to stay in close contact with our clients and foster seamless communication with all involved parties.”

The new CRM system was especially designed by conject, a global provider of fully integrated IT solutions with offices in Europe and the Middle East.

Frank Weiss, Managing Director of conject commented,” We are pleased to be partnering with one of the leading property developers in the Middle East. First Qatar has repeatedly proven to be a pioneer in introducing exclusive products to the Qatari real estate sector and our solution will further enhance First Qatar’s team capabilities in managing and growing their relationships with current and prospective customers.”

Weiss knows that it’s most important that the software fits the business requirements and adapts to the work flow. “The integrated software solution provides First Qatar with a simple user experience and a flexible customizable platform that allow fast implementations. The feedback on this solution from our regional customers and partners has been remarkable, and we are glad to be able to support the growth of First Qatar’s sales and marketing activities,” concluded Weiss.