The First Rose Nectar in the UAE showcased at the Dubai Drink Expo

Published December 16th, 2009 - 12:28 GMT

Al Isteshara General Trading LLC, a subsidiary of Global Trading Company
showcased SENCE*®, *the first Rose Nectar in the UAE, this week during the
Dubai Drink Technology Expo. The novel product was well received by the
show’s attendees and has been a success since its launch four months ago
proving that innovative ideas and products thrive regardless of market
conditions.

 

Now featured at many luxurious hotel and restaurant throughout the region,
SENCE*®* is both a stand-alone beverage and an ingredient to many cocktails.
Though not yet available in stores, plans are underway to introduce it
through premium retail outlets before the ringing in of the New Year.**

 

“We are very happy to be in the United Arab Emirates and aspire to further
expand our operations here,” stated Katherine Tait, SENCE*® *CEO during a
recent visit to the region. “We believe SENCE*®* is a wonderful addition to
an already luxurious marketplace and are thrilled to learn that the
consumers of Dubai agree.”


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