Focus Softnet To Promote Its Best-in-class Enterprise and Vertical Specific Solutions At GITEX 2009

Published October 15th, 2009 - 10:19 GMT

Focus Softnet, the leading software development company, today announced that it would be showcasing its top of the range ERP solution - ‘Focus i’, which comes with a resourceful Business Intelligence tool kit powered by a robust Material and Manufacture Resource Planning (MRP II) engine to cater the SMB segment, at GITEX Technology Week 2009. The company also plans to promote its vertical specific solutions in addition to meeting with customers and partners at the leading technology exhibition.

“Our participation at GITEX year after year has been very successful. GITEX, being one of the largest ICT events in the Middle East, is a perfect forum for us to promote our winning solutions to a large audience, who visit GITEX from across the globe. We plan to focus on growing our business further and expand our reach across the MENA region. This year, we plan to demonstrate the unique features of Focus I to our customers and partners and show them the benefits and cost savings of implementing this solution,” says Mr. Ali Hyder, CEO of Focus Softnet.
Focus i, a new generation ERP which fully integrates with BI tools, eliminates the need for a third party BI Tool thereby helping the customers save huge costs. Focus i provides real-time, multi-dimensional posting of transactions, resulting in real-time reports. It features an enterprise dashboard, where customers can get information about their business at a glance, and a comprehensive Manufacturing Resource Planning module, which provides full support for multi-process production for stocking, order-based, assemble-to-order environments. Technology experts from Focus Softnet will be available at the exhibition to explain the features and benefits of Focus i to customers.

Focus’s target business at GITEX will be vertical specific solutions for the SMB segment, where Focus will demonstrate cost effective solutions that are real time end-to-end solutions ranging from Financials to MRP II and Advance Business Intelligence with a SCM and CRM layer.

“For last two years, Focus has been concentrating on vertical specific solutions with our educational and third party logistic solutions. To add to our internally developed solutions, we have also tied up with industry leaders in Car Leasing and Rental Solutions to offer our backend ERP with integrated solution for Car Rental Leasing. We have already successfully deployed this solution for Bin Omeir Holding (Fast Rent-A-Car) and Budget Rent-A-Car in Bahrain. We plan to showcase our entire range of vertical specific solutions at GITEX this year,” Mr. Hyder adds.

Focus Softnet, which has established network of 21 offices spread across 11 countries worldwide, has seen tremendous growth in the region and expanded its base by acquiring local IT companies and establishing fully owned subsidiaries in Kuwait, Bahrain, Saudi apart from increasing its share in the locally owned firms in Qatar and Oman. The company has rapidly emerged into a multinational organization and the products and services it offers are termed as absolute value for money. Focus already had three established offices in UAE and recently opened its fourth UAE office - its corporate Head Quarters for International Operations at Grosvenor Business Tower in the TECOM Dubai.

Focus has been participating in GITEX for the last thirteen years and credits the mega technology exhibition for raising its corporate profile and for the steady growth it has experienced over the last few years. The company counts amongst its many customers leading names such as Boeing Middle East, Air Arabia, Gulf Craft, and National Bonds to name a few.

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