The 2010 Ford Taurus was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.
The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle,” said Courtney Caldwell, ICOTY’s creator and executive producer.
The all-new 2010 Ford Taurus made its Middle Eastern debut at this year's GITEX in Dubai, followed by an appearance at the Saudi International Motorshow in Jeddah, and has received wide acclaim and popularity thanks to its dynamic and sporty looks as well as the host of segment-exclusive technologies it offers. Ford's new flagship model is set to take center stage at the upcoming Riyadh International Motorshow (12-16 Dec.) and the Dubai Motorshow (16-20 Dec).
With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™, Adaptive Cruise Control, Collision Warning with Brake Support, and Ford SYNC®.
“Taurus is not just another addition to the Ford passenger car lineup,” said Hussein Murad, Ford Middle East's director of Sales. “It defines what to expect from Ford’s future car portfolio – sophisticated, upscale design, segment-leading safety, segment-leading quality, high-end technologies, outstanding driving dynamics, and great value. We are confident that this model will strike the right chord with GCC consumers.”
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