Fortinet® (NASDAQ: FTNT) - a leading network security provider and worldwide leader of unified threat management (UTM) solutions - today announced that Bashar Bashaireh has rejoined the company as its Middle East Regional Director. Bashaireh will be responsible for driving Fortinet’s aggressive growth plans across the Middle East region through the sales management of an expanded local team and its channel network.
Luca Simonelli, regional vice president at Fortinet, said: “We have seen exceptional growth in the Middle East, especially in penetrating the enterprise, government and service providers markets. It is now critical to further structure our presence and I’m confident that Bashar, with his expertise in the region and Fortinet, will help strengthen our market position and increase business opportunities.”
Bashaireh brings more than 18 years of experience in the Middle East market place, where, prior to re-joining Fortinet, he held the position of Secretary General at the Ministry of Information and Communications Technology (MoICT) of Jordan for a period of two years with direct responsibility for developing the Jordanian ICT sector in collaboration with public and private stakeholders. Before joining Fortinet in 2007, Bashaireh held the positions of Regional Sales Manager at 3Com Middle East and Regional Manager MENA at Cyber Guard Corporation.
“I’m very pleased to be back at Fortinet, a vendor which I believe has a unique position in the network security market and has been able to meet the growing needs of the region, from the SMB to the enterprise,” said Bashaireh. “I am convinced that my market knowledge will help accelerate Fortinet’s business success in the region and I look forward to this exciting phase in the growth of the company”
In 2009, while a large majority of IT vendors showed little or no growth, Fortinet further committed to its customer base by expanding its offices at its regional headquarters in Dubai, its Saudi office in Riyadh, and by opening an office in Cairo - covering Egypt, Libya and Levant. The company also doubled its number of sales and support staff to help resellers offer a higher level of technical support.
Fortinet has also rolled out its global partner programme throughout the Middle East, doubling the total number of qualified partners across the region.
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