FORTIS, the manufacturers of contemporary high-end Swiss watches, is set to unveil its latest piece of innovative time keeping technology, the VW SPACELEADER CHRONOGRAPH, produced in conjunction with the creative heads at Volkswagen Design at the Doha Jewellery & Watches Exhibition, 16 - 21 February 2010.
The limited edition watch features design elements reflecting the influence of the future of automation, including its new style ergonomic bracelet, designed especially for the VW SPACELEADER CHRONOGRAPH and the aesthetic watch-face, formed with an anti-reflective and scratch resistant sapphire crystal to ensure excellent legibility and durability.
The VW SPACELEADER CHRONOGRAPH will be launched at the Doha Jewellery & Watches Exhibition and will subsequently be available throughout the FORTIS worldwide retail network, including the UAE. The watch was named in the spirit of FORTIS’ continued collaboration with the space industry since the 1970’s and was awarded the prestigious iF product design award 2010 in Hanover, Germany.
As Max Peter, FORTIS watches, explains; “FORTIS has been present in Qatar for a number of years now and this launch signals our commitment to grow and develop the brand not only in Qatar, but throughout the entire region”
“The Doha Jewellery & Watches Exhibition is one of the best industry events the Middle East has to offer and the Qatar market has responded well to our brand over the past years. This launch is designed to expand our operations in the region and is our way of showing appreciation to one of our active markets.”
FORTIS was founded in 1912 and has a long and pioneering tradition, including being the first watch factory in the world to produce automatic wrist watches. Today, FORTIS watches are worn by different civil and military aviation squadrons and since 1994 has been part of the official equipment for space missions and on board the International Space Station ISS.
