four lucky winners of mountain dew competition skydived to the 2007 espn x games dubai
Online contest gave two Saudi and two GCC action sports enthusiasts the chance to feature in exciting regional event
As part of its sponsorship of the ESPN X Games 2007 held in Dubai Festival City on December 6, 7 and 8, Mountain Dew, the exhilarating soft drink that is a favourite among action sports enthusiasts everywhere, ran an online competition for action sports enthusiasts with the unique prize of skydiving to the X Games. The four winners were Fares Hajjar and Ahmed Altawil from Saudi Arabia, and Firas Ahmad and Saeed Bintooq from the UAE.
"The four lucky young men who won the grand prize experienced the thrill of skydiving and training with some of the world's best exponents of action sports," said Pepsico’s Director of Marketing. "The competition has been a great success with a great number of entrants attempting to win this unique and exciting prize. The excellent response indicates the widespread appreciation of Mountain Dew's commitment to growing action sports in the region and giving GCC youth the chance to show their talent and advance their skills".
To enter the competition, participants had to log in to Mountain Dew's action-packed website www.mydewaction.com and upload their action sports videos. The four most voted videos determined the four lucky winners who skydived their way to the ESPN X Games.
The ESPN X Games Dubai has become a highly popular annual event that highlights the rising enthusiasm for extreme sports among GCC youth, and each year Mountain Dew adds value to its sponsorship with a number of innovative features, such as the specially constructed interactive area in which spectators are entertained by the thrilling action sports shows put on by the Dew star performers, enjoy break dancing shows and take part in competitions.
By supporting action sports in the region, Mountain Dew is appealing to the adventurous spirit of those enthusiasts who are impelled to push themselves to the limits of physical challenges and find that their extreme attitude is matched by Mountain Dew’s pleasingly unconventional taste that invigorates and refreshes them with its unique flavor.
