HP announced the appointment of Francesco Serafini, a 24 year HP veteran, as senior vice president and managing director for HP Europe, Middle East and Africa (EMEA) and the Technology Solutions Group (TSG) EMEA.
Serafini will chair the regional leadership team responsible for HP’s strategy in EMEA, developing partnerships and key stakeholder relations for HP. As part of his role, he will also lead the enterprise storage and systems, software and services businesses, including sales and marketing to enterprise and public sector customers.
“Francesco Serafini is an outstanding leader with a deep understanding of not only our services, solutions and product portfolio but also of the unique challenges of competing in very dynamic markets while successfully serving customers,” said Ann Livermore, executive vice president, HP Technology Solutions Group. “He is ideally suited to taking HP EMEA forward and extending HP’s regional leadership position.”
Serafini’s appointment is part of a company-wide restructuring announced by HP.
With immediate effect, Bernard Meric, formerly managing director, senior vice president EMEA, will transition to a new senior vice president, European Union Relations role in HP’s worldwide government relations function.
“Our goal is to become a simpler and more responsive company for our customers and partners to do business with. It is a privilege for me to lead a very talented team in EMEA and to drive our business success in the region. I would like to thank Bernard Meric, who led this region and played a critical role in a challenging time. He succeeded in strengthening HP’s market position and built a strong and aligned European leadership team, of which I was proud to be a part,” said Serafini.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968, and opened its first regional office in 1994. HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains.
