The market for fuel efficient compact cars in the Kingdom of Saudi Arabia (KSA) is witnessing steady growth, according to Suzuki Saudia, the sole distributor of Suzuki vehicles in Saudi Arabia and part of Bamarouf Group. Suzuki Saudia's observation comes at a time when Suzuki's globally acclaimed compact car Celerio is seeing impressive sales in the Kingdom, complementing the fact that more than 100,000 units of the model were sold worldwide in just the first six months of its launch.
"Traditionally the Saudi auto market has been known for its large sedans and SUVs. However, we have been observing a small but definite change over the recent years, with small and compact cars generating significant interest in the local market. Suzuki, with its wide array of cars in this segment, has seen its customer base in KSA growing steadily over the last few years. Suzuki Celerio, our recent introduction in the compact car category, in particular has witnessed excellent sales in the Saudi market due to its build quality, aerodynamic design, fuel efficiency, safety features and overall performance," said Maher Al Nabawi, Deputy General Manager, Suzuki Saudia.
The Suzuki Celerio comes with a naturally aspirated, 1.0L, 12-valve three cylinder, 67 horsepower engine. The compact dimensions of the engine block significantly contribute to reducing the weight of the car, which in turn results in increased fuel mileage. Also, the Celerio's Euro 3-rated emissions level is the best in its class.
The full-option Celerio features a radio, CD and MP3 player; double airbags; an anti-lock breaking system; and power steering. The Celerio fully complies with the safety requirements set by the Saudi Arabian Standards Organization through Total Effective Control Technology (TECT). TECT creates crushable structures to absorb impact energy and disperse it away from occupants during a collision. Despite being small and compact, the Celerio has spacious interiors that can comfortably accommodate four passengers, unlike some of the other small cars that only look spacious from the outside. The Celerio has become highly popular among Saudi Arabia's young drivers and small and limited-income families due to its low carbon dioxide emission, high fuel efficiency, style, comfort and user-friendliness, in addition to services provided by Suzuki Saudia throughout the Kingdom.
