Full Stop First Saudi Independent Agency To Win Silver Dubai Lynx Award

Full Stop has recently won the silver award during the Dubai Lynx Advertising Awards 2010 for Best Use of Ambient Media. The agency was awarded for an innovative campaign achieved for the National Commercial Bank (NCB).
The award winning agency Full Stop has kicked off 2010 with several achievements; Full Stop was recently ranked 2nd on the list of Saudi Arabia’s 100 Fastest Growing Companies during the 2010 Global Competitiveness Forum held in Riyadh. Prior to the ranking, Full Stop was awarded “Agency of the Year” and has received two gold awards, two silver and one bronze at the First Saudi Creative Awards.
The agency focuses on developing the skills and knowledge of its team, employees are regularly sent to attend international workshops and seminars such as Cannes Lions as well as regional such as Dubai Lynx.
While attending Dubai Lynx, the team brought back home a silver award for a creative ambient campaign developed and executed for NCB. The campaign was part of launching the new NCB online portal in order to encourage customers to perform their transactions online. Full Stop has developed an integrated campaign consisting of television commercials, print ads and outdoor posters, the agency went out of the traditional media and advertising with the idea of placing stickers of an open laptop on tellers’ windows tagged “Now you can perform this transaction online” in 280 branches across the kingdom, with the intention of communicating with the bank clients at the moment of truth. The campaign was a success, and the number of online registries has increased by 40%.