futurebrand to release third annual gulf real estate study during cityscape 2007
Comprehensive study examines forces, trends, developer rankings and branding for success in the real estate category
FutureBrand, a premier global brand consultancy firm with offices in 20 cities around the world, has announced that it will be releasing its third annual Gulf Real Estate Study (GRES) during Cityscape Dubai which will run from 16-18 October 2007. This study will provide a comprehensive industry overview examining the forces, trends, developer rankings and branding importance in the regional real estate market.
This year’s GRES, which also includes industry news and trends, and ‘mystery shopper’ research findings, is the most comprehensive study produced by FutureBrand to-date. Compiling proprietary qualitative and quantitative research data, the study includes valuable industry research that provides unique insights into Gulf real estate development, and reveals the preferences of homebuyers and development professionals.
“Our study is an invaluable reference for the real estate industry, especially in this region where total development projects in the UAE, planned and underway, increased by 79 per cent between 2006 and 2007. The comprehensive information contained in GRES will become essential for anyone interested in predicting the opportunities and direction of the Gulf real estate sector and the role of marketing and branding can play. ” said Rina Plapler, Executive Director at FutureBrand.
GRES 2007 also considers industry concerns from the perspective of the developers and governments, addressing topical issues such as rising inflation and costs of living, increased attention to the environment and sustainability, the proliferation of luxury, and the correlation between branding and real estate.
The Real Estate Division of Istithmar a member of Dubai World, has sponsored the Study, while AME Info and Cityscape Marketing Intelligence are both profiling GRES.
The Gulf Real Estate Study 2007 can be viewed and downloaded at http://www.futurebrand.com/gres.
